So the first target is pay very close attention now to how it sounds and feels is an.
Now, our only exists in the American accent.
There are no other accents out there that have this sound.
And in fact, this is the sound that people associate Americans to being rude with.
It's a one sound that when tourists hear Americans say, they go, oh, my God, they sound so rude
because it's kind of in your face like Apple.
Happy astronaut.
That's fantastic.
I'm so happy to see you.
A lot of sort of Latin based Eastern European accents.
To them, that sound is very out of this world.
It's it's not in their comfort zone.
So we need to leave that comfort zone and really reach for it.
And a lot of people tend to miss this target or like Ofter or Oppel versus After and Apple or that that
thing is important.
That thing is important now, how does it sound?
Obviously, it kind of sounds in your face and bright, doesn't it?
Now, how does it feel placement wise?
And to me, it kind of sounds like it's forward and high.
A good way to hit it is by smiling for now to physicalize it is by smiling and think of going high and
verses all after.
After so that, ladies and gentlemen, is target one act, now, let's use one word that we could use
as sort of like a GPS guide, a way for us to remember that sound.
So let's use the word hat.
Right.
Since we've established that this sound sits high on your head, let's call it hat.
Consider that word as a guide for us to know where to go to hit that No.
One.
I mean, I could have used anything.
I could have used Apple or counter or or fantasy.
But we're keeping it simple since it's high up in that hot zone where hat would be, let's call it hat.