OK so let's get started with the research process the first step is to create a list of the biggest
players the biggest competitors and your niche markets.
So let's say I want to build up a Web site E-block in the social media marketing space that will cherry
valuable information on how to grow a business.
Social Media Marketing.
OK.
So in that particular case I just did a very simple Google search.
There is no blueprint for that.
They just search for the biggest Web sites the biggest competitors biggest forums etc. and the social
media marketing space.
So is trying to identify businesses that do something similar that I want to do and this is a list I
came up with.
OK.
So there are social media examiner with like hundreds of thousands of visitors every month.
Weve got John lumière here.
His focus is Facebook Marketing.
We've got Mary Smith Amy Porterfield both celebrities in the social media marketing space same as Kim
Garst or Danny Brown So they're like these guys here are the biggest players.
And I want you to do the very same thing.
So define your market.
If it's in the dog food market then that's the dog food market.
If it's the beauty market then it's the beauty market.
I don't care if you're an online or an online business just take a look at the biggest competitors in
your market and make sure to set up a list of at least 10 websites that you found.
OK.
And also make sure that these Web sites here are similar to what you try to do.
So similar to the problems you try to solve or similar to the products or services that you're offering.
So chances are to 99 percent of the cases you're not reinventing the wheel probably there are hundreds
of companies out there doing something similar that you're doing or trying to do just find them identify
them and then just create a very simple it's like that.
Now why should you do that.
The strategy that I came up with is basically about spying on your competitors.
OK.
So what we will do is taking a look at the audience of each of these Web sites here.
So I'll show you one free tool in the next video that is really a 100 percent free it's great.
And that will allow you to take a look at your competitors and take a look behind the curtain.
So we'll analyze.
We will research who the people are who are for example interested in social media examiner who are
the people who buy their products who read their block.
Right.
So we want to know how old they are.
Where do they live whether they are interested in what's or online purchase behavior.
What sites do they like.
Or do they hang out.
Are they checking out social media examiner rather on their mobile phones or on desktop.
What's their income What's your relationship status et cetera.
What most people do what most companies do as you mentioned before is just really sitting down with
the pen and the paper and just trying to come up with something that makes sense.
But this just doesn't work.
I don't say it's bullshit but it's just really something you shouldn't do because you're you're getting
an accurate result.
Of course Facebook is giving you the potential to reach out to you know just a very specific group of
people.
Facebook can get laser targeted but if you're targeting the wrong guy the wrong people then well you
will never be able to build up a list or sell product because you're just reaching out to the wrong
people.
Instead take a look at the audience of your competitors your competitors are the best case study that
there is out there.
OK so just always monitor your competitors.
Look what they do how they engage with your audience.
OK.
There's no not only about Facebook marketing this is a general case study that you all do.
You can take it even one step further and then just take no notes on the products they are offering.
You know how often they post on their blog.
You can just learn a lot of stuff from them.
But what we want to learn about in terms of marketing on Facebook is their audience.
We want to get access to core demographics of the audience of your competitors.
So we will actually legally spy on them.
I know spying is a bad word but this is what we do in ads.
It's illegal.
There's tons of laid out there about all of your competitors.
And I'll show you how to get access to that data.
So Shirke recap before continuing with this class with this training.
Define your market and make a list of at least 10 of the biggest competitors in your niche market.