So what is the secret.
Well I was talking about earlier.
Well that tool is called Facebook audience insights and it's a great tool because Facebook is giving
you access to all the data it collected about its users.
If you say that can be true.
Well yes it is.
And let me prove it to you in just a moment.
So Facebook audience inside's is a tool you have to work with when you research your target audience.
I know that there are tons of businesses and marketers out there who don't even know about Facebook
audience and sites but well now you know about it so let me show you what data you have access to and
how you can actually use that tool to research your audience and to find out the core demographics of
the people you want to reach on Facebook.
So to access Facebook audience sites log in interwove Facebook Ads manager and then click on Tools appere
and select audience insights from the dropdown
and select everyone on Facebook.
And well hear this that's Facebook audience insight.
The first thing you want to do is take a look at the biggest competitor in your niche market.
OK.
So in our case it's social media examiner.
So let's take a closer look at the audience behind this company.
There's a section on the left hand side called Karaite audience in this section that I can define the
audience I want to take a closer look at.
So to analyze the audience of Social Media Examiner all you have to do is to enter the name of your
competitor in this section.
OK.
Social Media Examiner And here they are.
Great as you can see you can define the location of the audience of social media examiner also the age
and the gender.
What we want to do now is to keep this year very broad so don't define the age don't define the gender
and also don't select a location at the very beginning.
I'll show you why in a moment so just remove the default location which is the United States or the
country you are living in now.
There's a ton of different day that we have access to so let me give you a short walk first before I
show you how I can actually use all that information to define your core audience.
First of all we can see the age and gender distribution so we see that 53 percent of the audience interested
in social media ex-Marines female and 47 percent is male.
We can even see that 36 percent of the female audience is between 25 and 34 28 percent is between 35
and 44.
And so on.
So this is great you don't have to guess who your target audience is you can actually already see here.
OK great.
There's not a big difference between men and women like 53 percent women and 47 percent man is not such
a huge difference.
But you see that hey the predominant age group is not 18 to 24 are the predominant age group is 25 to
34 35 to 44 and 45 to 50 for that is great information you have access to so use it then you can see
the lifestyle it's not so important but there's also some you estimate graphic and interest data based
on purchase behavior brand affinity and other activities.
OK.
Something you want to focus on is your relationship status.
So you can see that 35 percent of the audience of social media examiner is single then 17 percent are
in a relationship five percent are engaged and 44 percent are married.
Then you have access to the data about the educational level of that audience.
So here we can see that 18 percent attended or are currently enrolled in grad school.
What about the job.
What does the target audience of Social Media Examiner do for a living.
Well you can see that 41 percent are in management 33 percent in sales 33 percent in arts entertainment
sports and media 30 percent some administrative jobs 25 percent in production.
So you can either see what the target audience is doing for a living which is fantastic.
Then let's move on Page Likes.
You can see the top categories that target audience of social media examiner is interested in so you
can see in the consulting business services section they're interested in social mouse only marketing
block likeable media.
Jeff bulliest Social Media Club.
Word of Mouth Marketing in the nonprofit organization section product services.
Amy Porterfield digital marketer social Frasch James Wedmore don't even know about that guy.
Ten spread as proud social in public figures they're interested in Mary Smith.
They're called Pearn Frain quern Tony Robbins etc. right.
So here are the top categories a list and some you know detailed pages that are associated with that
category here.
Then you have access to the pages that audience likes.
So he can see hey these folks are interested in social media today Mashable social media.
Amy Porterville digital marketer Condren marketing is Insitute etc. and if you say hey 10 pages are
not enough.
No problem.
Just click on more and you have access to another 10 can even click on Seymour again.
And while you can really get access to a lot of the data you basically see all the pages.
The audience of social media examiner is interested in which is fantastic location.
If we click on top countries and we sort the audience by size then we see hey this is great.
34 percent of the Tari the audience lives in the United States 18 percent in the United Kingdom 10 percent
in Canada 6 percent in India 4 percent in Brazil.
Edra so you can exactly tell where these people live.
Right.
So the core market of social media examiner is the United States United Kingdom and Canada then activity.
This is really important if you're working on your social media content strategy.
So in that particular case it's a good year to have a strong focus on your fan page or making sure that
you engage with your fans on a regular basis.
Because look look there.
These folks are very active.
They liked a lot of pages.
They commande a lot in social media examiner.
They like lots of posts.
They share lots of POSSO this means that there is apparently a group of people that is very active on
Facebook and this also tells me that hey comments post likes and post chairs.
What's the result of that free traffic.
So one of them when I'm in the process of establishing a content strategy then this information tells
me that I should definitely build up a huge fan base and Facebook and then make sure to expose my audience
to great content that they will share because again that's just traffic.
I don't have to pay for it.
And in terms of the devices that this target audience is using.
Well we learned that four percent are active from desktop.
Only 13 percent the mobile only.
And 83 percent on desktop and mobile.
This is important for the at placemen section.
So when I'm not sure whether I should select the mobile placement option ordinate best of news feed
option or the right hand column ad placement option I just take a look at that section.
I know exactly well great there are people active on desktop only mobile only but but most of them are
active on desktop and mobile.
So that means that I would definitely select all three at placement.
But if you see there was no one active on mobile at all then guess what you don't even have to select
the mobile app placement option.