OK great now it's time to take the next step and really define your target audience.
So if you already know that you want to reach out to people living in a very specific country then just
go ahead and enter the country in that section here.
But you're just starting out and you have absolutely no clue where your target audience is located.
Then click on the locations tab then select top countries and select your audience by size.
So as you can see in the case of Social Media Examiner 34 percent of the audience is of their audience
is living in the United States 18 percent in the U.K. 10 percent in Canada 6 percent in India 4 percent
in Brazil.
So I don't want you to target all 10 countries right off the bat.
OK.
Get started with no more than three countries.
Select three countries that you want to focus on.
And you also want to make sure that you're targeting countries that have a certain income level.
Now India might be a great market but if you want to sell higher ticket items and higher ticket products
and just don't target India because unfortunately the people living in India do not earn so much money
as to ones living in the United States.
So it's completely it completely depends on what you're trying to do if you're trying to build up a
freebie list.
Well then it's maybe not a bad year to go for India first because clicks are cheaper than if you would
target the United States.
But if you really want to sell products and services and you want to distribute your products and services
internationally then you know you want to take a look at the top countries but then you just want to
focus on the ones with a certain income level.
So in this case I would just go for the United States and the United Kingdom and Canada.
Now you want to take a look at each country separately.
OK.
So we'll just go ahead and take a look at the United States of America first so just enter the United
States and that section here and request the graphic data only for that country and here we go.
So the following information just to be sure we are on the same page includes the data of Facebook users
being interested in social media examiner and the ones living in the United States.
Right.
So if you want to reach out to people living in the United States and being interested in social media
marketing ball you've got all the data readily available.
So the first thing you want to take a look at and take notes on is the age and gender information.
So we see that 63 percent of their audience is females 37 percent is male.
And we see that the majority of the audience is between 25 and 54.
So this is something I would definitely write down.
Then weve got information about the Lifeson which is not so important but then weve got information
about their relationship status and their education level.
So we see 29 percent or single 15 percent are in their relationship 40 percent are engaged and 52 percent
are married.
Well take notes in that.
Write it down because as you will see later there is the possibility to target your audience or to target
Facebook users by their relationship.
So you're getting pretty specific here but it's still a targeting option.
That's why you should have it on your list.
Then we've got new dictation level.
We see that 12 percent or a half into high school.
Seventy two percent or a half into college of 16 percent to grad school.
Take notes on that.
Then you want to take notes on the top five job titles or at least the top three job titles so 40 percent
of our audience is working.
Management 34 percent in sales and 32 percent in arts entertainment sports and media.
Right.
Take notes on that.
Then let's take a look at the pages that our audience likes the top categories are not so important
what you should rather focus on is the page likes.
It's that section here.
So write down at least the top 10 pages of the audience of social media examiner in the United States
is interested in.
Right because hey you can use these pages here the page names the companies names and the interest targeting
action.
Right.
And instead of reaching out only to the people being interest in Social Media Examiner You can just
also reach out to the ones being interested in digital marketing or Mashable or Mary Smith or Hotsy
it.
OK.
And hey if you're looking for some great content that's relevant to your niche market.
Well guess what.
Just check out these pages here see what the share on Facebook.
Check out what information they publish on their blocks.
Right.
So really important to focus on the page like section right down at least top 10 pages that audience
likes and you can even click on see more to get access to more information more relevant pages.
Then we've got the location so you even have access to the top 10 cities.
So you know that OK the majority of the Facebook users being interested in the being interested in social
media examiner and living in the United States it's from Chicago then Seventy seven percent lives in
Atlanta and 7 percent in Houston 6 percent in L.A. A.
Activity right.
If you see that your audience is very active on Facebook then we already talked about that but let's
just do a short recap.
Well if you see the Comden lot the post they like lots of posts that they share lots of posts then you
know having great content strategy in place on your fan page is really good investment because a lot
of Commons a lot of likes a lot of shares.
All of that result in free traffic.
Then another section that's very interesting is the devices they use as you know you have different
placement options on Facebook when you create and if you run your ads.
So I would also take notes on the desk updates to mobile and mobile traffic distribution here.
Okay great.
So that's the basic process and you can get even more specific than that.
If you say hey I just want to reach out to the female audience on social media examiner or the audience
behind social media examiner or just the age group between 25 and 54.
Well then just go ahead and select that age group over here.
So just enter 25 and 54.
And you'll get even more accurate data chances are that the results will stay pretty much the same.
But if you say OK forget about the 18 to 24 year olds and they don't want to reach out to people who
are older and 55 then well just select and then find the age group or maybe even the gender and then
just do the exercise again and take notes about the sections that I've pointed out.
And here's what you should create at the end of the day.
It's called a customer Avatar.
So as you can see this is a customer editor for the United States and it includes the age the gender
the location the income level actually education level relationship status occupation and the interest
of that audience and there are so messed up mobile traffic.
Right.
So this is what you should definitely check out these are the most important sections so if you're in
the process of doing that research take notes as you can see it's not an advance it's pretty simple.
I'm just using text edit on my Mac and I'm just taking notes here and it's totally fine you don't have
to get crazy with some very advanced charts or sheets.
That's really totally fine.
This is a really targeted ads.
But just make sure to pinpoint one country right and to collect that data as well as you can see we
talked about the four sections.
Your demographics page likes applications and activity.
Then there are two more that are only available to the people living in the United States.
We've got the household income so you see that the audience beyond Social Media Examiner has lots of
money to spend.
This can be great if you are not sure how to set the price points of your products you will see that
while they have lots of cash lots of these folks are are earning more than $100000.
Right.
Which is great.
Then you have information about home ownership household size home market value spending methods.
Well this is very specific if it's relevant to your business for any reasons then take notes on that
as well.
But something you should definitely write down is the average household income which is like something
something like $100000 and more and then you even have access to the purchase behaviors or you see the
retail spending online purchases.
And then again some more specific purchase behavior here.
So this is information that I actually never take a look at.
Maybe just the online purchase and purchase behavior.
But generally speaking really focus on the sections that we just cover.
Right.
The demographics that you should check a page likes location activity and the household income household
income.
And if you have to take the person's behavior for whatever reason well then just do it collect as much
data as you want but this is the bare minimum.
So that's the basic process.
Do this exercise for every country check out all of your competitors this way and at the end of the
day after taking up five or 10 competitors then you will be able to create a customer Avatar like this
that represents the average customer in the social media marketing space in the United States or the
average customer in the beauty market in Canada whatever it is.
So make sure to set up separate customer avatars make sure to spend some time on researching your target
audience because the more accurate you get with this the more laser targeted your ads will be later
down the road.
It's really worth taking the time researching your ideal client because.
Well Facebook is giving you all of that for free.
And as you can see it's not no rocket science there are companies paying thousands of dollars for that
type of research.
And you can really do it in less than 20 minutes.
So again select the country check out your competitors separately and also then just you know define
a specific country or maybe maybe even a specific age group that you want to focus on and then check
out compare direct or compel direct competitor or take notes here.
And at the end of the day you will have a sheet like that that you can use to create your ass.
So go ahead and take action now.