Let's talk about conversion tracking Now what is conversion tracking and why should you use it.
This is what you will do you don't send visitors to a squeeze page which is the place where you ask
them to opt in to provide their email address.
And if they complete the desired action they will get automatically forwarded to something called a
thank you page which is the place where you tell him Hey thanks for providing your email.
Here's a free report that you requested.
We're just about to send into your inbox.
Just go ahead and check your e-mail in like five minutes.
Now in a perfect world you would see a hundred percent conversion rate that unfortunately this world
is imperfect so if you have a really well optimized quiz page you'll see a conversion rate of 40 percent
and 60 percent of your visitors will not convert they will leave without providing their email address.
The problem is that we will not only run one app as you will figure out later we will run at least 5
to 10 different apps.
That's something called split testing so we will try to find out which ads is delivering the best results.
So there must be basically something that will allow us to track which adds a lot to the 40 percent
convergence and which ads are responsible for the 60 percent visitors that leave the page without providing
their email address.
So it would be really great to say OK.
At number one and at number five are the true winners because the people who click on these ads convert
And at number three and 10 are the true losers because we're not seeing any conversions there.
So it be great if you could just scale the working ones and pass everything that isn't working now.
In order to being able to track that you will have to install something called a conversion pixel.
It's a small snippet of code that is placed on your thank you page and whenever a visitor opt in whenever
he makes it to the thank you page where he gets redirected automatically that conversion pixel gets
triggered.
So you will be able to track exactly which ads are working and which ads aren't working.
And that's not the only thing.
Facebook is pretty smart.
What you can do with Facebook is to optimize her ads for conversion so Facebook will learn which audience
is converging and Facebook will optimize your ads automatically for the 40 percent of visitors that
convert.
This will make everything more efficient.
So you've got to work with conversion tracking again.
It's just a very simple code that you place on your Thank-You page and it will allow you to track everything.
You can't exactly tell which ads are delivering the best results or you can just scale them and you
can pause everything that isn't working and at the same time you can tell Facebook to continuously optimize
her ad for conversion so that you're getting the best results without having to split tasks a lot which
is great.
OK.
And now that you understood what conversion tracking is I'll show you in the next video how do you install
a conversion tracking pixel on your thank you page.