Great now it's time to take the next step in this in the following videos and we'll show you how to
build up a email list with Facebook and I'll walk you through the very basic campaign ad creation process
now creating ads is something many marketers and businesses are really scared about.
It actually scares them to death.
They were completely overwhelmed by the different targeting functions.
And they just know they're kind of paralyzed when the when they see the ads dashboard they they get
nervous.
They start to sweat and they go like oh no I can never do this.
Well relax.
Actually if you follow the steps of this training if you've done your market research.
If you install a conversion pixel Well guess what.
The market research is actually the most difficult part and you're just actually prepared to create
your very first ads.
Again most marketers don't know who their target audience is.
So they're struggling with that part.
But you know exactly who your customers are the people that will get on your list them buy your products
and services.
And this is just great.
You will see that it will make the entire creation process very very simple.
So take a deep breath.
It's nothing you should be scared about.
If you've done your homework.
It will be very easy to do.
So let's get started.
The first step is to log and enter Facebook Ads manager and can you see that over here.
It says create Attwell.
Just click on that and let's get started with the app creation process.
Perfect the first step of every Facebook campaign is to choose the objective for your campaign.
There are a number of different campaign objections that can boost your post promote your page.
Send people to your website.
Increase conversions on your Web site.
Let's see and like get video views.
Increase engagement in your app.
Cetera.
So we want to build up an email list and when Saldate conversion Pixley's in order to track conversion
we want to know who's converting and who isn't converting.
So what they want you to do is to go ahead and click on increased convergence on your website.
So the website is this is to squeeze page and we want to make sure that as many people as possible opt
in.
So go ahead like in that and that tap here then and the you are out of your squeeze page.
No big deal.
It's the oldest two.
And then just choose the conversion pixel that you installed previously.
Right.
That's my conversion pixel here.
Great and if your identity can continue and continue to accept.
Now comes the tricky part.
Or actually it's not the tricky part because you're asked you of this training and as I said before
that's something I really want to see 95 percent of marketers are struggling with.
They see that Saxman they go like oh shit I have really absolutely no clue where my target audience
laughs whether ages 13 18 already 65 hurty like 100 years old or any male already there.
Are they male or female.
Heck what language do they speak.
And then they click on More demographics and then they they completely start to you know they almost
get an heart heart attack.
On the one hand they're happy that they can target people by job titles and the series and actually
buy live events or their relationships but have really no clue who their target audience is and they
just really get crazy.
And then they proceed through the intersection.
Right.
And then even be even to the behavior section and really they get completely overwhelmed.
The great thing is this is nothing you will have to freak out about because we did all the research
we already know all this information.
So here's what you have to do.
And this trainee will skip custom audiences custom audiences are a little bit more advanced and if you're
just starting out acquiring customers from Facebook they give you email lists.
There's the interesting Saxon for you.
So just forget about that for a moment.
So what they want you to do is to pick your customer Avatar maybe even have a printed and just have
that one open.
So the first thing you have to specify is the location where does your target audience live.
Now if you want to target multiple countries here's what you shouldn't do.
Don't enter.
For example in the United States the United Kingdom and Australia in this field here if you compare
your three different customer avatars then you will see some differences.
OK the demographic structure will be probably different.
And also the things your target audience is interested in might there.
So acknowledge this fact and set up separate campaigns.
So if you want to reach people living in the United States in the United Kingdom in Australia well don't
enter all three countries here.
Just go with one cape.
So in this example I'll just pick the United States and hey if you're a local business you can get more
specific than that you can say I just want to reach people living in New York or in San Francisco or
in London or a just a very specific district of London.
And so if you're just really interested in a very specific geographic region then just specify here
that in 95 percent of the cases you know just go very Brott if you're if your product is kind of mass
appeal and you don't face any geographical restrictions then age is also pretty important.
Just take a look at your customer Avatar is.
Here it is.
And as you can see our target audience is between 25 and 44 years old.
So guess what I'll do I'll just specify that audience here.
Twenty five forty four.
Here we go.
Now something I'd like to point out.
If your target age group is very broad let's say your target audience is between 25 and 65.
That's 40 years that you're a cover.
OK.
In that case I would split tested.
I would just create one campaign that reaches out to Facebook users that are between 25 and 45.
And one campaign that reaches out to Facebook users that are between 46 and sixty five.
Then gender again you can target both men and women but you can say like oh I just want to reach out
to the male audience or to a female audience so let's take a look at our customer and her again we see
that OK 56 percent female audience 44 percent male audience.
There is basically no significant difference in that case.
I wouldn't specify the second year and now if your market is very specific let's say you're trying to
advertise a dating service and you're just looking for male subscribers.
Then guess what.
Just select the male audience only languages.
This is a very interesting section that you will not use.
Ninety nine percent of all instances.
Let's take a look at the following examples so let's say I want to advertise a German Social Media Marketing
block.
Now here's what I'm doing.
I'm reaching out to people in the United States that are between 25 and 44 and both male and female.
Now what's the problem about that configuration.
Well probably 98 percent of these folks here don't speak German.
They will not they will not understand.
They will just they will read German as no German can be pretty threatening language if you if you if
you don't speak it they'll just read the blog article that they promote or squeeze page and they will
go like oh what does that they will actually get scared.
And this is something they don't want.
At the same time I don't want to waste my money because these folks will not opt in.
Right.
If someone would send me a squeeze page that's written in Chinese I would not opt in if I don't understand
what I'm subscribing for.
Right.
So if you want to reach out to a certain group of people that doesn't speak the official language in
the country then you definitely have to specify the language here.
Great.
Next step more demographics.
What is that.
You know Facebook marketing or Facebook asking its very specific.
And with that you're getting super laser target so you can't say I just want to reach out to people
who are in who are single or who are married or I'm just interested in the certain educational level
or people with certain job titles or with a certain amount of income.
You can even target specific life events.
But the first section is your relationship education work financials.
Now let me ask you a question.
Have you ever heard about these targeting options here in the next question.
Do you have information about your target audience in terms of these targeting options here.
Well surprise surprise you have just let's take a look at our customer avatar.
If you've done your homework.
Income boom 100k education boom.
I know that my audience is pretty educated.
We've seen that there is there is a big amount of folks living in the states who are interested in sales
and marketing and they have and they've been to grad school relationship.
I know that many of them are married 52 percent and even though their job.
I know what they're doing for a living as management sales Nike's are they're in management in sales
or in I.T..
So what they could do is to go ahead and specify that these sections here so I could pick the right
relationship status and say OK I just want to reach out to the married folks or education just to people
who've been through grad school work just to Facebook users that are in management and financials just
for Facebook users that earn more than 100k a year now the problem.
The good thing about demographics is that you can get pretty laser targeted very very laser targeted.
On the other hand you should be a little bit careful because it narrows down your target audience quite
a lot.
If you let's say you're targeting Facebook users that earn more than $100000 have been to Gretz goal
are single and in a heat.
That's a very specific targeting.
So when you play around with that section you're just make sure to monitor the audience definition bar.
So make sure it's still in the green range.
If it's red it's too specific.
That means that you have to remove some targeting here.
Some of the targeting here.
If it's too broad then you still know OK.
I could I can play around with that here.
But generally speaking I use this section.
If your audience is very broad after you entered some interest your Facebook style tells you how you
can get more specific.
So in that case you could use the more demographics functions here.
Next the interest section here well you can target people by interest and this is what makes Facebook
so powerful.
Well here here we go.
I told you to take notes on the interest people.
Many people are struggling with that.
So let's just enter if you want to reach out to people.
Interesting.
Amy Porterfield or John Neumar.
Mary Smith is a public figure digital marketer.
Yes.
Examiner So add as many interests as you can and then just money toward this audience definition bar.
So if I would enter like 10 more and this thing would move to the right side so it would indicate that
the targeting is too broad.
There are two options.
Either I would just create a new campaign a new ad that and I would just split this targeting So if
I identified 20 different interests then I would create one campaign that contains the first 10 interests
and then you campaign that includes the other the last 10 interest.
So that's what you can do is just play testing the second year or Again you just enter every single
interest that you intend to find that's relevant and then you just use the more demographics function
to specify your target audience behaviors is not so important so they can specify the digital activity
of your users or the mobile devices they're using.
I really rarely used is when that when I'm starting up to built up a lead generation campaigns so don't
be worry about that.
Same about the connection.
Right.
So behaviors and connection is something you can use that don't even bother with it.
If you're starting out building up your email list this is something you can play around with if you
get really bored and if you're already getting great results.
But bottom line is to do a short recap when it comes to targeting select a location here.
So go with just one country and if you're a local business you can even specify the zip code or the
city H.
Keep that very broad.
If but if the range is like too too broad too big.
Like if you're your target audience is between 18 and 65 then split that gender.
This is very business specific right.
If your business is only geared towards men or women then use that.
But again if you're starting out creating your first ad don't specify the section your language has
we covered a example of when you should use it in 90 percent 99 percent of the cases.
This is something you should leave blank.
More demographics.
Use this section.
Only after entering a number of interests and to narrow down the targeting or just don't specify more
demographics in the first stage of your ad creation process.
Once you run a number of ads once you get first results you could use deception to split test your ass
and just see if you're getting better results by specifying some more demographics like the relationship
status or
the job title.
If your ideal client and then the interest section enter as many interests as you can and monitor the
audience definition bar here.
So make sure that the audience definition bar is in the middle if it's getting too broad.
Then you have two options and that is creating a separate campaign split the interest section or Again
using the more demographics option to just get more specific more targeted and completely forget about
behaviors both connections and in the next video we'll talk about how much you should spend on Facebook
so we'll talk about building about pricing and about scheduling your ass.