The next step is to specify the budget the scheduling and the pricing basically.
There's some more advanced scheduling and delivery options but you can actually completely ignore these
these three sections here are what you have to focus on.
Let's talk about the budget first.
As you can see there are two different options you can select to run the campaign the ad and the daily
budget or you can specify a lifetime budget.
So always work with daily budgets because in that case I can be sure that if I you know have a 100 dollar
daily budget that all that money will get spent on that particular day with a lifetime budget.
You know if you say you want to spend $100 within seven days chances are you will look at a continuous
and equal traffic flow.
So for this reason they always work with daily budgets.
The big question is what number see entry here.
Now if you're starting out then I recommend to get started with an ad budget of three years five years
per at as we'll see in the moment.
You can you can create six different ads and one campaign right away.
So if you're really running your ads in a very limited budget and a low budget you don't have so much
money to spend.
Hey that's totally cool.
Don't worry about that.
We'll also talk about this thing and that you will have said that a number of different ads and see
what works best.
So since you can create six ads per campaign during the initial setup process obviously you can add
more ads to your campaign.
But if you're just creating your very first campaign and you can create six different ads each at should
run on a three to five dollar daily budget if you don't have so much money to spend and just enter like
15 or ideally 18 dollars or 80 or 18 years.
Right and hey don't worry.
Let's run this campaign forever.
You will see that we are still in the testing phase.
We will set up a number of different ads just run them for a day or maybe even 48 hours if your traffic
is a little bit better.
But then we will see what's working and what doesn't work at all.
And the next step will be to pass the ads that aren't working and then just scale the working ones.
Next step at scheduling as you can see you can run your assets continuously starting today and then
you can also choose to set that you start and end and date.
Now you know I'm the type of person that gets pregnant pretty easily and chances are that I would probably
forget that I'm running at like 80 percent of the times if if I'm testing something I just do a test
and you know chances are that I'll probably run these ads for a year without him noticing it.
I'll just get the bills from Facebook and I'll just wonder why Facebook is actually charging me.
But if you're sure that you will log in into your Facebook account and check your ads every single day
that you own money toward them closely and that you will absolutely not forget about pausing the ads
and checking the results of your first test campaign then here's what you should do.
Just keep it to run my ask continuously and then just log in every day at least one or ideally twice
and see how you add performing and then just pass all of them after a few days and just counted the
ones that they're working and the next step is the pricing section.
Right.
As you can see there's a number of different options.
We've got the option to optimize for website conversions for clicks for daily and preach and impressions.
Now this is a performance campaign right.
We're we are not only setting up ads and sending traffic.
We want results be one Convergence and that's why you should keep it to the default option.
Optimizing for conversion.
The beauty about that is that Facebook will really optimize your ads for Convergence making sure that
the most amount of people actually make it on your list which is great.
And with that option you're basically activating a pretty advanced Facebook algorithm.
Facebook is gathering a lot of data and Facebook is testing a lot for you.
And after a certain time Facebook kind of figures out like the perfect client the perfect Facebook user
who will most likely complete a desired action and that is opting in making it on your email list.
Right.
So this option is actually pretty pretty new.
It didn't exist like two three years ago and it really changed a lot for many marketers.
Split this thing got easier.
You actually have to split this a lot less because again Facebook is learning actively the Facebook
algorithm is pretty damn smart.
And you know Facebook gathers data about your campaign constantly and then Facebook will serve your
ads to people who are more likely to opt in.
So this is a great option.
Forget about clicks daily unique impressions.
This is what I would not play around with.
Just keep it to the default option and you will be happy then as you can see.
You can select the amount.
A conversion is worth to you and you can also just go for the get the most website conversion at the
best price option you'll be charged for impressions.
In this case again Facebook will do all the bidding for you if you select the second option you will
have to bid manually.
You will have to enter the target bit per conversion right.
But this is nothing I would really worry about is nothing I would do.
First of all you will never pay as much as you enter here as it just a bit right.
It's never the end price.
And since you are testing with a small budget and you want Facebook to do all the hard work for you
keep it to the default option so optimize your ads or campaign for web site conversions and then get
charged on a impression basis.
If you're done with that click on continue to at.