Great we are almost then the last step is to select an image for your ads or actually multiple images
then to specify the headline and the at text.
Last but not least you will have to customize the placement.
So let's talk about the image selection first.
As you can see there are three different options here.
You can either upload an image from a computer or you can browse the library meaning that you get access
to images that you already used.
And then there's the free stock images option which is my favorite option because just by clicking on
that button you can use professional images from Shutterstock in your ads at no extra costs.
And maybe you've heard about Shutterstock Shutterstock is basically the leading stock photography company
in the world.
They just have you know hundreds of thousands of high quality images that you can get access to and
you're basically buying licenses for using these images.
So back in the years if you wanted to get access to high quality photos you had to open the Shutterstock
account and you really had to pay lots of money for photos.
And if you were running ads and they're really low budget that was a big pain in the ass because you
basically wasted half of your budget just for photos.
Thank God this changed.
So last year yeah I'm pretty sure it was last year.
Facebook closed the deal with Shutterstock and the consequences of that deal was that you're basically
getting access to shelters stocks as stock photo library for free just by clicking on that tap here
so you can see you're really getting access to tons of high quality images here as you can use the search
bar and just enter different keywords depending what you're searching for.
Just enter something boring.
You're like social media marketing.
As you can see the hurt there are really great pictures right.
And you can select up to six different images for your at which you should absolutely do because Facebook
will split these pictures for your automatically so select six different pictures which will result
in six different apps.
Right.
The image selection is actually pretty tricky.
There are a few things you have to know about.
Actually it's not very difficult but there are certain things no one is talking about.
And that's why we will talk about the image selection.
And you know specific guidelines in the next video were where we'll talk about creatives like the image
and the ad copy but the goal of this video is to show you that you can use the search bar and search
for different keywords and identify different.
You can then find different pictures for your ads.
I will tell you in the next video which images you want to use and which images you should use to get
the best results for the sake of simplicity.
Just like that the two over here if I'm if I'm happy with the with my selection I just click on them
and you can even reposition these images so you can click on crop and just you know change
change this the form of that little bit.
Same here if you want to see OK I just want to see a little bit more of the hands or maybe more of the
glasses here.
You can just reposition the image very easily.
Perfect then we have the headline that we have to specify what do you have to enter here.
That's what we'll figure out in the moment.
And last but not least there's the ad placement as you can see you can place the ad in the desk top
news feed of a Facebook user.
So it will basically appear in the middle.
Then we've got the mobile news feed meaning that Facebook users will see your ad on their mobile phones.
And then we've got that desktop right.
Cullom meaning that your ads will get displayed on the right hand side something you should do is basically
only remove the audience network.
That's something I really don't like work with and later down the road you can play test different app
placement but if you starting out first of all you just want to get data right.
So run your ad on the best of news feed on the mobile news feed and on the right column and you will
see where you're getting the best results and you can still split test your ads later down the road
to see if you're getting the best results on mobile only or and the right hand column only or maybe
in the best of news feed.
Right.
If you're happy with your selection just click unplaced order.
So the missing element now is just to figure out what images you should use.
Right.
That will appear in your at you'll learn that there are three different options to select an image that
you should use the free stock images here to get access to Shutterstock libraries and to get really
bad images just like that one over here.
And you also learn that you have to the headline and at text to sell your lead to sell your squeeze
page.
So two questions are what image should you use and what should you enter in the headline and the add
text section.