Let's take a look at images first.
There is really only one thing that matters when it comes to selecting the perfect ad image and that
one thing is attention.
You have to grab the user's attention.
That is one of the key ingredients of a successful ad the more attention your ad commands the more people
will just click on your ads.
So really break rules.
Just picture that huge showcase pictures that you expose your audience to pictures that are just different.
So what can you do to get the attention off a Facebook user.
First of all just pick funny or weird images even if they're not related to your product at all.
So everything that's funny or weird is just really great.
Like this guy here.
Right.
Just pouring Melgen taking a bath and milk.
It's actually pretty famous commercial.
But this is just a perfect example.
If you see that in the News Feed it automatically grabs your attention.
Right.
So everything that's funny or weird just works really great.
So if you find something weird use it and the keywords that I recommend that you should use when you
browse shelter or stalk are weird crazy funny and outrageous.
So weird crazy funny and outrageous and you will find tons of great pictures I promise.
So if there is something weird like that so you're browsing and something just pops up right.
And it just stands out.
Then use that image.
And chances are that it will do really well.
The second trick is to use colorful images right so you know the predominant colors on Facebook are
blue and white.
And for this reason use colors like red yellow orange green or pink.
These are the colors that stand out.
You know if you would have an image with a white or blue and without any significant color contrast
then your ads will never stand out especially if you're running right hand column ads for this reason
just select pictures that are really outstanding because you know red yellow orange green or pink is
the predominant color background and the third thing is to use the power of smiling faces.
It's statistically proven that women that happy women contribute to the highest click through rates.
You basically cannot ignore a smile or someone is staring at you you just have to use.
You just have to look at these two people here right.
They're just looking at you you're just looking bad back and you're like Yeah.
What now.
So happy people smiling faces are great for Facebook ads.
So make sure to deploy this strategy.