The last thing we have to talk about is the headline and the text.
Now let's keep this very simple and again I'll just tell you what works.
The headline.
Let's just take a look at the best of news here at.
It will appear just below your picture.
OK.
So let's see.
I'm offering.
I'm sending people to a squeeze page that offers them a free ebook on how to build up an e-mail list.
So here's what you should do.
First of all no matter what you're trying to sell you know I didn't care what your niche market is if
you're in the beauty market in and in the social media marketing space or if you're just trying to sell
doc food.
The headline has just one purpose and that is to establish common ground and to point out the problem.
So in this case it's obvious.
No email subscribers question mark right.
Ask a question always start the headline with a question not a statement because the statement is more
like OK no email subscribers.
But if you're asking a question you're actually triggering a conversation.
If in the mind of your Facebook user who's actually reading that at.
This applies to everything no matter whether you're in the weight loss market or the dating market.
Just try to identify the problem.
The one thing that keeps your ideal client your ideal customer up at night.
If you've done that then just phrase it.
Ask a question and say like hey you've got email subscribers.
Hey are you really struggling to find the perfect partner.
Or hey are you really struggling to lose weight.
So really just establish common ground.
Tell the Facebook user or your your potential client Hey I know your problem.
I know where you're stuck.
Here's something you might be interested in.
So if you do that you will see your conversion rate.
The app will just go up.
And now that you pointed out the problem you should really offer a solution.
OK you should really provide a reason to click on your AD.
So now that I said like hey you've got no email subscribers then I will discover how I generate leads
but Facebook advertising this can be something short straight to the point you can actually even get
a little bit more specific than that.
I don't know what your leave magnet is you can say go discover how I generated 263 leads with Facebook
advertising without 24 hours something like that.
So the ad text should be also short scray to the point but basically provide a reason and indicate a
solution to the problem that you emphasized.
So if you said hey no email subscribers then you should tell your ideal client your prospect that hey
here's something that will help you click on this at.
Long story short when you craft your ad copy.
Ask yourself what's the problem that my ideal client has and then just tell him here's a solution for
you.
If you click here here's what you get.
Tell him what the opportunity is tell him what you have to offer.
K. specified be trying to be as specific as possible.
So just go ahead.
Take action.
Start creating your at select 6.
Bad as pictures that really stand out and then just go ahead and create your headline your add text
and then just click on the place order button and I'll see in the next video.