Great now that you'll learn how to generate leads.
With Facebook there's something else we have to cover.
We learned how to create an ad but as you can see even though I have a little a little bit of experience
when it comes to Facebook advertising I then only create a single act because that's a matter of fact.
Chances are that the first ad that you will create even if you created a billion ads before will not
be your most successful one.
The power of Facebook is the targeting.
No question about that.
But what makes Facebook also very powerful is the ability to split text with a really small budget.
Now as you can see I created a number of different ads and they tried different parameters.
Right.
And I actually never stop split testing.
This was just a very simple test campaign that they did.
But even here I created in a number of different ads.
Right.
Trying to accomplish the very same thing and that is building up an email list if you're kind of need
your Facebook advertising and they know many people just hate politics and they hear that word.
They just want to runaway.
OK.
If you're like that just do me a favor and please set up at least 20 different apps because if you really
want to find the big winner you just have to test and you will see what works.
Facebook is giving you access to all the data and you just take a look at that and they say OK this
ad works that this ad doesn't work.
And salon.
So something you should definitely split test is the ad image and the ad copy.
That's what you should do.
All right.
So if you're new if you don't want to bother look at this thing.
Just set up a net with 20 different ad images or 20 different ad copies are like No 10 10 ads with a
different ad image and then ten ads with a different ad copy.
This is what you should do.
It is very easy right.
Just duplicate the ad and then just change it create change a picture and then see what works better.
If you want to get a little bit more advance you could split this age groups.
So let's see just starting out by creating an ad that is targeting an audience that is between 20 and
six years old.
You could split that ad and just say OK I'll run one campaign that is targeting a very specific audience
between 20 and 40 and one that's between 40 and 60 and they will just see OK either age group number
one is performing better or the second one or maybe there's even no difference then gender.
You could say I will just duplicate an ad and one that will target men and one that will target women.
And you can then compare who's converting better interest section.
You know that's the true power of requiring the leads and the crying customers on Facebook so make sure
to split test different interests especially if your if your list is very long.
Right.
So you can again just track where you're getting the best results and less been all there is the place.
And as you know there are three different placement options.
That is a desktop news feed.
Right.
And call them news feed and on mobile.
So you could say I'll create one ad that is only running a mobile placement and the other two you know
running a best of news placement and the right hand column place and then again you just see where you're
getting better conversions cheaper conversions.
OK.
So that's your homework now that you learned how to create ads.
Make sure to create at least 20 different ads.
Again if you're lazy just put the images and the ad copy.
And if you want to get a little bit more advanced than just test more cake just create 40 50 different
ads and split the age gender interest and the ad placement.
Now what's important as you can see I didn't work with crazy budgets over here.
Right.
So I started out with a daily budget of like three years $3 and this is what you should do as well.
When you split this run the ads that you create it for a day or at least no more than two days one day
24 hours is just perfect.
So the budget two three or if you have a little bit more money to spend to five or reason $10 if you
want to get really accurate and fast results and run that ad run these ads for at least for 24 hours
or 48 hours if you want to you can just really depends how much money you have spent.
If you have a very low and limited budget then set up your ads to like $3 and 24 hours if you have more
money to spend 48 hours and five or ten dollars a.
And just run that and you will see that you will start getting different results just as you can see
here.
Right.
You'll have an ad performance of let's say $2 20 per customer acquisition and then you will have an
ad that will just for example generate leads at like 37 cents.
So we'll see really significant differences.
First you really need to acquire to accumulate data in order to be able to optimize and improve your
ads and the big question is when should you actually stops play testing.
Well my personal belief is that you can always improve.
OK we're not only talking about self developing here but when it comes to Facebook advertising can always
get better we can always find a better campaign.
And that's what you should focus on that's what you should try to I think never stops politicizing.
Even though I've found an ad that generates leads in like 50 cents.
I go like OK I can do better than that.
Let's find one that generate leads at like 40 cents or 30 cents.
It's possible it will require a little bit more work but if you have a bigger budget and you really
want to get the most out of every back then for God's sake just never stops politicizing.
But the question is when you should actually stop and be like OK I did a great job.
Well if you'll be able to generate leads at less than a dollar then you really did a terrific job.
If you're just starting out.
So in that case you will say OK that's it.
I did everything that they could and I'm getting these at like 90 cents ninety five cents or 80 cents.
I'm totally fine for that.
Patrick showed me that I can get leads for like 50 cents if I work really hard if I split this a little
bit.
But that's not where I want to get 80 90 cents is totally fine.
MLS is profitable.
People are buying from me etc..
So if you're happy with that customer acquisition cost of below a dollar or just maybe even a dollar
straight then that's totally fine you can stop there.
Right.
So let's wrap things up.
Test 20 different ads said the ad budget too like $3 to $5.
Run run these ads for 24 hours and then just check your results see which results you are getting.
And once you have some data at hand that you can analyze then it's time to take the next step and to
scale your winning.