In the previous video we talked about split testing about testing small and in this video we want to
talk about SkyLink.
So the power of Facebook advertising is to basically figure out without taking a big risk.
What's working and the next step is to do just more of what's working.
And that's the concept of scaling.
So here's what I want you to do.
Split this at least 20 different apps.
And if you add them to fight and at that acquires you leads below one dollar below one euro.
And if you're happy with that and if you say I don't want to split this more that's all I ever wanted
to accomplish.
That's more than I could even dream about.
If you're happy with these results then please do the following.
There are two things you have to do in order to scale a campaign.
First of all that's rather obvious.
Just really pause all the campaigns all the ads that are not delivering great results.
So like this one here if you see that you paid more than $3 or three years for an app just pause it
because it's something that apparently isn't working.
And take a look at why it's not working.
Was it something wrong with the picture.
Did you target the interest group that well you shouldn't target in future.
Reggie try to reverse engineer the process of why the ad why the campaign didn't work right or like
this one.
Two dollars.
Twenty two years 20.
If you say oh wow.
That's way too much then just posit.
OK.
Well the question is what should you do with that ad that is really generating leads for just actually
pennies for a dollar.
Really that is for what most businesses are really dreaming about their customer acquisition cost and
like $10000.
As you can see here with Facebook you can really Choire them for sounds and these are not just any leads
and these are if you're really targeting them well then these people will eventually become your customers.
OK.
So if you found an ad that's working really well here's what you shouldn't do.
If you see that you're getting great results with the $5 daily budget.
What most people do is just you know scaling really aggressively.
They say like oh I want to get rich quickly now here's $500.
Mark over.
Just make me rich.
Don't do it.
Scale gradually.
So if I see that my ad performs well at like $5 what I would do is just clicking the button your and
then just increasing the budget to like 10.
That's a little bit too much.
So increase it to like 10 dollars 10 euros a day.
And again run that ad for two or three days if I see that I'm getting similar results and that my you
know click through rate this table that my ad costs are going up then just go down then just increase
your budget to like 15 or 20 euros.
Right.
If you see that's going well try 30 try with 40 50 until you know in the best case scenario you would
rescaled maybe even three like a thousand euros a day.
And if you really have a very profitable and if you have a big budget and if you monetize your list
properly right now you don't have to get to a thousand euros.
But I'm but I'm just telling you don't start playing around with crazy numbers like that.
Right.
If you have a limited budget then well just stick to it.
But don't ask your grandma or your parents parents to borrow you like a thousand euros a thousand dollars
because you tell them hey if I just found an ad that's generating leads it's like 50 cents.
I'll do the same with the thousand dollars and we can fly to the Bahamas for Christmas.
Right.
I don't know but maybe that will even happen but really don't get too excited.
Just relax be happy that you found an ad that seems to work and then just really increase your budget
gradually.
Five 10 15 20 30 50 100 dollars a day and so on.
OK.
That's how you scale properly.
So again run at least 20 different ads or at least run them as long as you found a winner.
If you want to stop at a dollar police and if you say OK I found an ad that is really delivering these
results and paying a dollar per conversion then do two things.
Pass all the other ads that are not performing well and then just increase the budget gradually off
your win there.
And again just track your results.
Monitor your results closely.
Lock in at least once.
They made me maybe even twice a day and just see how your ad costs are developing.
So that's how to scale a campaign.
And that's really the way to build up a huge list on Facebook without having to spend tons of money
on Facebook advertising and without risking hundreds or maybe even thousands of dollars without seeing
the results that you actually want to see.