Hello I'm Federico Magne senior NCO specialist for 10 years with over 100 sites ranked on Google and
now founder of the FCO platform.
Get FCO fix
this FCO guide will help you discover the basics of doing search engine optimization from the very beginning
understanding key words and choosing the right domain and the hosting.
We will continue with the structural elements of an effective website.
We will go through the writing of SEO friendly content and we will study various web page optimization
techniques or on page factors further on we'll talk about the real stuff like link building and results
metrics by means of key performance indicators.
After that we will devote ourselves to an effective web site analysis from an NCO perspective and we
will study the different SEO approaches for e-commerce for blogs for local businesses and for YouTube
videos.
Finally we will address the full topic of SEO penalties with their respective solutions in detail particularly
focusing on negative SEO Google sandbox and black hat tactics let's start with two of my actual experiences
that I've had in the field of FCO.
This is a project developed in 2018.
It is a book price comparison with 250000 index pages and prices updated in real time thanks to a few
partnerships with some major Italian publishers.
I've always considered that this Web site is a failure.
Until now the figures are really ridiculous in terms of revenue but it will probably improve in the
coming months.
This example depicts a negative experience but the field of FCO also brings great satisfaction.
In fact you can see below a report of a Web site which I consider a huge success.
It is a report on a shopping niche with a thousand index pages.
The sales volume provided by this Web site went from ten thousand and twenty seven dollars and 24 cents
in June of 2018 to thirty two thousand nine hundred eight dollars and 90 cents in January of 2019 literally
tripling sales after just one semester the tricks and the optimizations suggested in order to obtain
a successful website will be explained within the next few chapters of this book.
Unfortunately we can never know all the infinite variables of a project and that is why failure is sometimes
a part of our work and in my opinion it should not be hidden because that is precisely the failures
that make us human and not artificial intelligence.
Who am I.
Don't worry I will not tell you the whole story of my life but only some salient aspects that will help
us get a little familiar with each other as we prepare for this journey.
We will take together side by side I am Federico Magne and I have been doing MCO every single day for
the last 10 years I specifically created and ranked around 100 sites providing sales to Amazon Google
eBay and other big companies.
I recently launched my new startup company in order to offer guides and tools for search engine optimization.
It's called Get MCO fixed dot com and it is an all in one platform characterized by ASIO tools and training
guides which help improve the ranking of Web sites on Google.
I don't like stereotyping but if I had to label myself I would call myself a digital entrepreneur affiliate
marketer and FCO specialist.
Even if the professional path that I followed up to now has been very particular in 1995 I bought my
first personal computer with Windows 95 and being able to change the desktop background without reading
a tutorial on a blog or watching a video tutorial on youtube.
It was a significant challenge at the time because there were not many who had the privilege of having
an innovative 56 kilobytes connection back then after having created my first web sites as a hobby and
after a Google search engine was created in the early 2000s I started an NCO collaboration with a Dutch
casino.
After that I worked on the ranking of an e-commerce Web site for a company in Milan.
In 2007 being a student at the University of Bologna I continued the FCO activity with various projects
trying to experiment with new techniques until the creation of a real network in 2012 related to the
pregnancy topic it was the time when the sinking of Costa Concordia was all over the news.
Soon after a similar disaster happened for some of my projects and I'll tell you exactly what happened
at the time.
Not having advanced marketing skills yet I dedicated myself exclusively to traffic.
The results achieved after nine months having around eight thousand unique visitors daily from search
engines and practically monopolizing the main SVR peace search engine result pages of that particular
sector pregnancy were maintained for several months.
At first glance this may seem like a success but it wasn't really like that.
Sometimes my colleagues call me stubborn but I prefer the word determined if I see some potential I
throw myself in.
That's exactly what I did on this occasion to today.
I often tell my clients a phrase like You can't eat traffic because I had to learn the hard way that
before jumping into an NCO project one must study the key words in order to verify the profitability
in advance.
Maybe with a Google ads campaign the alternative is to work on the ranking for over nine months to achieve
traffic goals.
As in my case study of the pregnancy network.
But without obtaining the right conversions and revenue for your business which is after all the primary
objective in the following years besides developing other websites with SEO in mind I launched him SARS
software as a service on the U.S. market in order to improve my web marketing skills.
Recently I also helped students and companies to grow their business by acquiring customers through
search engine.