At this point let's clarify straight away what we mean by S.
Oh and by all means let's find out if it still makes sense to practice this art today given the fact
that it has been talked about again and again for more than ten years now.
What is NCO exactly just flat out SEO Search Engine Optimization consists of a set of practices aimed
to optimize one's Web site in order to improve its position within search results and thus getting a
greater number of visitors.
These techniques make it easier to appear on Google search pages as your piece in increasingly higher
positions and to become more visible to navigators.
I don't want to seem trivial but I know from experience that certain concepts need to be reiterated
more than once especially to beginners.
Search engines offer spaces reserved for paid advertisements where with paper click or PPC campaigns
advertisers spend money to bring every single visitors on their company web pages.
On the contrary the organic search space presents a list of relevant results based on a specific keyword
entered by the user and sorted according to an algorithm which is constantly updated in order to offer
the best solutions for those who are doing online research responding to their needs.
Therefore in this summary preview you should have already understood that there are two ways of finding
a Web site on Google.
The first way is the paid option through PPC campaigns and the second option is free achievable through
a series of practices which together stand for the so-called S O at this point you're probably wondering
which one is the most convenient as I was working on my first e-commerce back in 2007 I found myself
saying I want to do SEO because advertising costs too much and it kind of made sense in some cases this
may be true.
And then it is really worth studying the opportunity of doing SEO on a Web site but not always when
you find yourself in the situation of having to choose between PPC and Seo you will surely bump into
the fairly intuitive concept of return on investment.
Ah.
Oh I.
And then you will ask yourself Which way will I earn the most money.
Considering the investment required for example if I spend 1000 dollars on advertising in a PPC campaign
in order to get 1000 users and I earn 1200 dollars it means I have a margin of two hundred dollars.
On the other hand if I could position myself on the same searches with an NCO campaign and would get
1000 users with a revenue of one thousand two hundred dollars I would have a margin of 1200 dollars.
Right.
Well no.
Although at first glance the FCO looks like the simplest and most profitable way to go.
We must consider that doing the optimization is not quite enough to get everything perfect forever because
the algorithms change over the years.
The competitors are born every day.
And besides there are many other variables that come into play.
Therefore we need continuous monitoring and also some actions at this point.
There are two options I learn about SEO and take care of it myself on my own time or I pay someone who
already knows how to do it nothing new so far.
So what changed in the present mobile first indexing.
Since March of 2018 Google has been using the mobile version of web pages for the indexing and ranking
process.
You should have received a notification about this from your Google search console account.
Big G has focused a lot on this aspect.
This means that you will have to pay close attention to the mobile version of your Web site in order
to verify and confirm that the user experience of those who use smartphones or tablets is optimal Web
site speed.
Nowadays the user experience is one of the most important ranking factors for Google and certainly the
opening speed of the web pages is an element that should not be underestimated.
Without having to implement Google SMP technology mobile page accelerators particularly adopted by news
websites you can use a lightweight and optimized responsive template GDP are with the European legislation
in force since May 25th of 2018.
It is now mandatory to insert a detailed privacy statement in addition to the various banners asking
for consent to the acquisition of personal data vocal search.
We are now seeing an exponential growth of vocal searches on Google.
This involves an increased use of long tail keywords for example where to go eat in Milan which require
a different content optimization compared to the past featured snippets often within the search results.
There are already some hints like tables or short sentences with a link to the source Web site.
These previews offer great visibility to the website that contains them and they will be increasingly
used.
Why is MCO still convenient.
You should know that the average CPC cost per click also known as paper click or PPC on Google ads and
Facebook ads has increased exponentially in the last five years as there are more and more advertisers
who compete in the auctions for gaining visibility.
In my humble opinion in the coming years the competition in auctions will be increasingly fierce.
Thus not all businesses will be able to support PPC campaigns.
Instead they will have to look for other options.
And in this case SEO will be one of the main alternatives.
Depending on your activity here are some reasons for which you might want to consider using FC o e commerce.
If you have an online store of any kind you probably already know that in a paper click campaign on
Google ads.
You will pay for every single visitor you receive even if eventually this visitor does not buy your
product.
This means that you will have to do a great job with your conversion rate optimization.
C R O in order to still have a good profit margin considering advertising costs and taxes therefore
MCO could be a good way for you to go and you may be able to maintain a good margin even if you are
not a guru in conversion optimization lead generation.
For example if you are a consultant such as a tax consultant you may be interested in not spending 75
cents for each visitor coming from a PPC campaign.
In this case creating a blog with a series of web pages indexed on specific keywords could provide you
with enough traffic in order to guarantee an interesting number of quote requests which could increase
little by little day by day branding.
When someone searches for your company name on a search engine it is essential to appear before anyone
else especially because those who have been looking for you are probably interested in buying your products.
And evidently they have already heard of your brand affiliate marketing personally without Ezio I would
have never succeeded in procuring sales from various e-commerce companies I've partnered with along
the years practically.
The high costs of PPC campaigns have been zeroed out with an SCA o campaign.
I could go on and on with other cases and examples in which MCO plays a key role but I'm sure that the
most illustrative way to explain the convenience of doing SEO is precisely the following slice of real
life in 2017.
I had a colleague who was dedicated to software development in northern Italy.
We are talking about a freelancer with a sole proprietorship.
He basically promoted his work with a landing web page containing a contact form to request a quote
which was normally followed by a phone call to make the sale.
Furthermore it received traffic from a Google Ads paper clip campaign and spent around three hundred
fifty dollars a month.
It always brings a smile to my face when I remember how he used to say and again I have to take out
three hundred and fifty dollars from my pockets to pay Google let's talk a little bit about numbers.
My colleague has spent over four thousand dollars annually from the beginning of the campaign.
So most likely a total of twelve thousand dollars in these three years of activity for a structured
company and this amount is probably peanuts but for an individual company it certainly does not fall
in the category of neglecting all costs.
What we can learn from this experience is that paid Google ads have been a great advantage for my colleague
in allowing him to find out which keywords are the best converters and therefore procure sales.
On the other hand one year after starting this campaign it would have probably been appropriate to evaluate
the possibility to complement or even replace the paid campaign with a good NCO ranking of its landing
web page precisely for the keywords identified with a paid campaign.
This practice is considered an intervention that can provide considerable cost savings for an individual
company and increase the number of conversions and consequently sales.
In this particular case doing MCO on the landing web page would provide excellent search results based
on those keywords thus offering better conversion rates generating visits conversions and sales in automatic
without having to actually pay the bill to Google for advertising campaigns.
I would like to point out to you that without having to pay Google the bill for advertising campaigns
is not synonymous with free of charge.
The optimization of a Web site is constant work which will probably be less expensive than a paper clip
campaign.
Although this is not true for all markets but it still requires resources like your time or the money
to pay someone else to do it for you.
How much does it cost and how much time does it take.
Anyone who wants to do a CEO can choose between these two different paths.
They can either learn on their own by investing their time or they can choose to pay someone else to
do it for them in terms of time.
The factors vary depending on the market niche.
The number of pages and a few other variables.
But ultimately we can say that generally or at least from my experience on the European market some
minimum results can be seen.
After three months from the first intervention and reaching the final goal occurs after six to 12 months
listed below is an example of my new project on religion which with a few hours of initial optimization
and zero back links has started showing improvement in terms of traffic.
After the fourth month in general the intervention requires an important initial optimization work and
periodic monitoring afterwards on a weekly basis at least the exact number of hours required depends
on the complexity of the SCA project according to A.H. refs dot com.
If we speak of prices instead we can choose between the following options monthly fee regardless of
the actions performed or the number of hours dedicated to the work.
A professional requires a monthly fee with a variable cost between 500 and 1000 dollars depending on
the candidate.
I would like to emphasize that an NCO agency requires higher quotas than a sole consultant hourly payment.
Some professionals or NCO agencies require specific compensation for every hour worked which is usually
around one hundred dollars per hour.
By outsourcing in Latin America or India it might be possible to reduce the costs down to sixty dollars
an hour the figures described above refer to the SVOD market in the United States which is considerably
more competitive than the European one.
Another significant impact on prices may come from the professionals experience the type of SVOD campaign
the competitiveness of the niche market.
The number of keywords and many other variables.