If you decide to create a new blog to do content marketing and to publish content you will need to bear
in mind some key points to avoid wasting your time.
Thanks to my personal experience I'm increasingly convinced of the importance of these 10 principles
and I often suggest them to my students as well.
Think about your target if in the past it made sense to do keyword cannibalization and create hundreds
or thousands of posts to target different keywords today.
This trick doesn't quite work so well and it makes sense to focus on a few but quality articles to talk
about a topic in the best way and sincerely help the visitors editorial plan.
I advise against improvising and writing articles as the days go by.
Initially you should do a title research and then plan exactly when to write and when to publish link
building try to create relationships with other bloggers in your niche in order to publish guest posts
and get links to your best articles.
Over optimization do not obsess yourself on the scores given by various FCO plugins such as Yost SEO
because it is useless to have scores of 100 out of 100 if this activates penalties technology.
When it comes to blogs in 90 percent of cases we talk about WordPress because it is the most widespread
and used platform.
There are other more performing solutions or made for specific needs but in most cases WordPress is
more than enough both in NCO and functionality.
Perhaps with some special plugins structure think very well about the categories and if you use the
silo ing structure try to write perfectly relevant titles.
For example if you don't have a news website I would avoid showing the dates in the SRP snippet niche
topic unless it is a generalist blog.
You should focus on a specific needs to become the expert in that sector.
For example in an orchid blog it would be off topic to talk about how to grow catnip.
Branding to push your personal brand.
Use your first and last name or a pseudonym in the About Me section or directly in the title tag in
all the pages of the site.
Attention to configurations.
Avoid duplicate content and pay attention to the author archive and date pages using the Metro robots
method or with a canonical link tag.
Don't forget to manage four or four pages from your Google search console account and in case of repeated
5 0 3 errors.
Consider changing servers or upgrading current resources graphics.
Although many are obsessed about graphics I am now convinced that any light and modern template is perfect
given that the real discriminator lies in the content and in the user experience.
Certainly not in the refinement of the design unless this is precisely the topic of the blog.
These are the main recommendations that I would like to give to anyone who wants to improve a blog.
But I also want to emphasize that all other concepts already explained in this book are always valid.
I would like to add an 11th point because it is really important and many tend to ignore it.
If in the past publishing a post meant pressing the publish button and the game was done today we can
and must devote extra time for the promotion.
But let's see how if we have profiles on social networks we should share our posts with followers.
Notify newsletter subscribers and make sure to inform the highest number of people about each piece
we publish.
In this way we will attract social signals but also some back links.
Instead of hoping someone will notice us and decide to give us a back link.
Here are the volumes of traffic obtained from one of my blogs about numismatic it's entirely built in
WordPress beyond MCO.
I personally believe that having a blog today is a great idea for content marketing although there are
many of them.
People are always looking for quality information and it is thanks to a blog that we have the opportunity
to make ourselves known.
Don't forget that the visibility that Google offers us by doing a well-designed SEO allows us to offer
our content to the visitors and indirectly the references and solutions of our products or services.