Perhaps it is not obvious but I assure you that doing FCO on an e-commerce site is not like working
on a blog because there are so many differences in the approach itself must be different.
An online store will probably have many products to offer considering the variance the models and other
peculiarities.
It could have 100 1000 or even more pages organized in dozens of categories and sub levels.
Let's see how to generally proceed to do a CEO on an e-commerce site.
A keyword research.
It is not obvious that the name of a product does not always match with the same keyword that people
know.
For example if you sell an object that you know as pool bag you may find that many customers call it
swimming bag.
In short these are different ways to identify the same object.
Perhaps for this reason a research for keywords will be necessary before proceeding to write the contents.
The same thing goes for the organization in categories since we often see commercial terms which are
known by a small number of potential customers.
This is an example of a missed opportunity to attract qualified traffic on very important pages for
an e-commerce site.
To understand how your customers talk in addition to already knowing the market you can already study
your competitors by looking at the organization of their site and using the same keywords which otherwise
you would not have discovered talking about volumes.
You need to consider that some keywords have obvious seasonal relevance.
For example Christmas sweaters in winter or hidden for example dog food in winter.
Another fundamental thing to consider is the commercial intent.
This differentiates queries that express a desire to buy a product from those related to mere curiosity.
For example the best sweaters vs. how to make a sweater you will be able to verify this concept by looking
at the competition of advertisers on Google ads.
Considering that if a keyword is not monetizing all not many advertisers are willing to bet on an auction
to win visitors be site structure.
If you need to manage thousands of pages it is important to make sure that the user does not click or
browse dozens of posts in order to view the product of their interest.
For this reason we talk about the rule of three because every page should be reachable at a maximum
of three clicks from the home page.
We are talking about the perfect case to do a slowing structure.
This means to organize categories by topic and insert sub levels to contain.
Closely related products see content optimization.
As for on page optimization you could use some tricks.
Title tag for example used words like discount by etc. met a description.
For example refer to free shipping body.
Try to include images of alternative text and an exhaustive description of the product with all possible
details including the most relevant keywords U.R.L. include the key words in the structure of the categories
in the U.R.L. for example dot T's slash woman dash dresses slash night dash shirt internal links.
The most important pages of the site should have a link to the leading products to improve their visibility
and authority rich snippet if you show reviews you could implement a markup to get stars for greater
visibility on Google Pages D link building creating a good back links profile for an e-commerce site
is certainly different from a blog because it is not easy for our newspaper or other blogs to decide
to mention a page of your product and give you customers as a gift precisely for this reason.
In order to promote an online store different approaches are used often oriented to the use of internal
informative sections like guides or tutorials on related topics to attract natural links and distribute
the value to important pages through an appropriate linking structure.
For example a cycling shop could create a section with guides dedicated to cleaning the bicycle by using
videos and tutorials which can be easily shared and could attract various back links even from authoritative
sites e common e commerce issues managing thousands of pages that are frequently updated e-commerce
sites have delicate points to work with Krall budget as explained in the appropriate chapter check if
some sections of the site are not crawled.
If there are pages that waste budget and after your fixes make sure that Google board can correctly
visit the site duplicate content Magento and other platforms may generate duplicate content especially
with a filter menu to specify variance prices or other features.
Check if these situations exist then take action with canonical ization robots no index or directly
removed duplicated pages.
Speed if the site is slow you will lose visitors and Google will certainly not reward you invest in
caching solutions or upgrade the server original content.
Try to write unique and original descriptions for each product not limiting yourself to a couple of
lines but using various thematic key words to improve the content relevance out of stock.
You may decide to show a 4 0 4 error page customized with a search box to not lose the user or just
show the correct page with a purchase box disabled responsive.
Also consider the experience for mobile devices especially analyzing the bounce rate in delicate pages
such as the shopping cart or checkout at the technological level.
The platforms of the moment are Shopify press to shop and Magento.
The last one is equipped with various extensions and I know it personally since 2008.
Although I must say that it often needs optimizations in terms of loading speed.