If you have already run a campaign with Google ads previously Google AdWords you will know what landing
pages are and why they are important in ACM search engine marketing strategy.
In a nutshell it is a page where we send traffic generally we tend to optimize it to obtain a good conversion
rate through specific forms and calls to action in order to make sure the user takes some action.
Many sites need to focus on one or more landing pages to generate sales or leads within their business
strategy.
And that's why you need to know how to treat them in the best way at this point.
Planning the structure and the content.
A dilemma may arise.
Is it better to focus on organizing for SEO or for conversions.
In the case of an SCA orientation you should prefer a content that contains many relevant keywords.
There will also be internal links to various resources to lower the bounce rate and distribute the link
juice to other pages on the site.
Conversely a conversion oriented job perhaps because the page is the subject of PPC campaigns at the
same time must leverage the user's attention.
This means that this page should contain less text and avoid inserting links that could disperse the
attention.
The target audience is already qualified and very restricted in order to encourage actions.
You shouldn't target keywords that are too general or inappropriate to convert the choice of the right
approach for your project may not be so clear and it's very common to prefer an intermediate solution
using some characteristics from one and others from another going even further in practice when you
need to improve a landing page.
You should follow these steps.
Keyword Search.
You need to find the keywords that exactly match the content of the page in order to have high conversion
rates.
Link building.
Try to get quality back links to this page but also to the others to which this post is directly linked
in this way.
You will have a much more natural back link profile without having 100 percent links to a single internal
page which would seem very artificial s.t. or click through rate to improve this metric and consequently
the traffic that will come to the page.
You could improve title tags and meta descriptions by inserting a call to action or adding rich snippets
if the topic is adequate above the fold.
This concept simply means that the most important content and maybe a call to action must be visible
at the top of the page because many users often decide to leave before even scrolling the page.
This does not mean that you always need a content of 100 words but simply that the top part must be
the most interesting speed.
Needless to say that if we did SGA or spend money to bring traffic to a page this must load quickly
to avoid wasting all of our efforts.
It is possible to serve a cached version of the landing page because many times it contains static content
only depending on the project.
Some speed optimizations could be performed only on this page but not on the rest of the site.
For example combining CSX or J S dependencies disabling a relevant plugins etc..