I have noticed that in the last few years even small companies are taking an interest in ranking themselves
on search results pages probably because the number of local searches is growing and in the United States
it is equal to 46 percent compared to the total searches.
The so-called local FCO is a series of practices to rank a snippet related to geo location in SDR piece
for example by entering the name of a city in the search query.
There is also a growing number of searches related to near me such as restaurant near me or synonyms
now in order to appear in these situations.
You certainly don't have to put near here or other formulas in your pages because it would make no sense
and it immediately looks to be an over optimization considering the local opportunity the need to be
found or rises for hotels doctors lawyers restaurants and many other professionals operating in a specific
city or region in the local SVR piece.
There is a part dedicated to the classic search results and another cold local snack pack which includes
some relevant commercial activities with reference to Google Maps to get started.
You need to have a Google my business account formerly Google Places and proceed to optimize your business
listing and to all the required information including business description category check the competitors
photographs opening hours address and contacts.
Google's local results algorithm works on three main factors.
Relevance how relevant is your company with a user search distance.
How far is your company from the location used in the search evidence.
How famous is your company to determine the evidence.
Google considers any back links no and positivity of reviews consider that most local searches are done
on mobile devices such as smartphones and tablets.
Probably because people do these searches when they are already outside of their home how to optimize
your site for local searches city name.
Enter it in the title tag in the method description in the H1 and also in the body structure data.
Enter the local business markup in Jason L. D.
To have your pages in the famous and AP name address and phone number considering it must contain the
same data already entered on your Google my business listing map embed the Google map showing the location
of your business in the city.
Local citations.
When your business is mentioned entirely with the AP it is a relevant signal taken into consideration
by Google.
You can enter your business details in various directories such as Yelp and TripAdvisor reviews as you
cannot write reviews for yourself.
Try to invite your customers to leave feedback on their experience using your services I would like
to focus on the last point because it plays a fundamental role in the current algorithm and it should
therefore be exploited to the maximum.
As this is not a customer care or marketing guide I will simply point out that you should consider the
following in relation to customer reviews ask for them.
Many customers are satisfied and don't leave a review because they don't know it is possible for they
forget to do it.
Make sure you invite them to write a comment about their experience always reply whether it's a positive
or negative opinion.
It's always a good idea to answer to increase your presence and show people that you care about your
customers negative reviews.
It is true that they can damage your reputation but you can use a few tools to appeal in very serious
cases or just apologize in order to try to win back the customer constant improvement.
Having 50 reviews with an average of two stars is a problem.
But having all five stars may not be achievable.
You should always look to improve the current situation.
Considering that any value greater than 4 is an excellent result and the more you get the better.