Not everyone knows that the second most used search engine is not Yahoo.
And not even Bing but YouTube obviously the results are videos and not web pages.
Nowadays more and more companies are focusing on visual content marketing and instead of publishing
Web site pages containing videos to rank on Google it is worthwhile to create a YouTube channel and
publish content directly their beyond influencers and other people who use YouTube to generate entertainment
traffic even small businesses can benefit from a strategy related to YouTube with a good optimisation
of their videos the type of search on YouTube can be different from Google because when the user searches
for a video he could use keywords that are different from the ones he would use to read an article.
And that's why data offered by the google keyword planner tool is not so interesting although it may
be useful to get a general idea an effective way to do SEO SEO.
YouTube videos is to follow this procedure.
Title enter the main keyword in the video title description.
Use the keywords in the video description tags you can use the LSI keywords or search for video tags
of competitors no longer from the medic keywords tag but within the script in the source code of the
YouTube page.
Engagement encouraging users to leave likes and comments offers important signals to the algorithm to
better consider your content.
Subscribe Button.
Although now there is also a bell to activate the subscriber button lets you alert your subscribers
about new videos as soon as they are published.
Quality you can use a professional or homemade set.
But remember that for a good video two things are essential.
Lights and audio make sure that you invest in good equipment such as lamps for the three point lighting
and a good microphone hidden on a shirt or in areas close to the body thumbnail the preview image is
very important because it directly affects the percentage of clicks on your video compared to competitors
try to use colors in contrast to the rest and maybe include keywords or facial expressions that invite
visitors to open your result subtitles inserting the captions of the video content.
Besides helping users and understanding will have a positive effect in terms of SC.
Oh since it helps the YouTube algorithm to better analyze the content and the key words pronounced in
the audio of the video file name user relevant file name.
Unlike video one does and before you should upload it drow AE dash Roma.
Done Before share.
In addition to sharing your YouTube videos on social networks you could also embed them on your Web
site or try to get back links from other platforms duration.
In addition to keeping the user's attention high the ideal duration for each video should be between
five and 10 minutes.
Soon I will also explain to you why playlists organize videos by topic and insert them in special thematic
playlists in order to increase the relevance of the content as if they were real website categories.
We must also consider that YouTube measures the user experience when you viewing your video by playing
the movie directly on its platform.
The software is able to collect a myriad of data.
In particular the metric of the watch time is important and it means how many minutes have been viewed
by your users.
Obviously if you produce 30 second videos this value will necessarily be very low.
It is necessary to know how to interpret these numbers because unlike the famous YouTube boos that generate
millions of views for a single video we address ourselves not to the mass but to a very specific and
very limited audience.
This means that even making a few thousand views per video may be a great success.
For example here is the watch time of my youtube channel focused on people interested in WordPress.
In Italy the other important value is the audience retention.
This term refers to the various metrics related to how the video has been viewed.
Like what percentage is usually viewed compared to the total duration.
If your video was watched for 30 percent of the total duration you should obviously consider whether
it is a topic or communication problem.
In this situation you could insert pattern interruption to keep up the attention these reports offer
you very important statistics and data to become aware of all the improvements that you can implement
in the next videos in order to offer a better user experience and obtain higher positions in the YouTube
search results.
Lastly don't forget that most of the traffic on YouTube comes from related videos.
I referred to the section of suggested results that are shown directly on the pages of your competitors.