I remind you that Google's primary goal is to show its visitors the best possible results for their
search to achieve this.
Google has implemented a very sophisticated algorithm despite all possible efforts.
There are and there will always be many flaws precisely for this reason.
Big G has developed punishments for those who play without following the rules and exploit these loopholes
to get higher rankings without deserving them.
There are two macro categories of penalties and many still confuse them today manual.
A team of people monitors the Internet to see if anyone is cheating.
If so a sanction will be applied.
For example a loss of positions and in the most serious cases even the D indexation of the entire site.
Remember that in this case in the Google search console account you will be notified and can submit
a reconsideration request algorithmic the algorithm updates are not real penalties because they are
simple rule changes which cause a preference for sites that were previously less considered and a drop
for others who on the other hand were highly appreciated.
In this case there is no possibility to request a reconsideration but you will have to directly modify
the site to adapt it to the new algorithm.
UPDATE The most common situations considered by Google are unnatural back links to or from your site
paid and without Rel equals no follow site victim of hacking.
Hackers could modify pages or upload entire folders of irrelevant content for the sole purpose of damaging
you cloaking show the user a different page version from the one provided to Google.
Low quality content or spam text that is self generated or copied from other sources.
Keyword stuffing.
The insertion of keywords everywhere in the page to over optimize it.
Google updates consist of changes to the algorithm in order to achieve very specific objectives.
In recent history those who played a predominant rule have always had an animal or similar name.
The most significant to date have been Panda.
In February of 2011 it targeted duplicate content and low quality sites top heavy.
In January of 2012 it hit sites with excessive banners and advertisements which are detrimental to the
user experience Penguin April of 2012.
It involved sites with aggressive link building over optimization of anchor text and other practices
pirate August 2012.
It limited the positions of sites that had received various DMCA is copyright infringement reports M.D.
September 2012.
It prevented low quality sites from reaching high positions just because they had exact keywords in
the domain name payday.
June 2013 it had cleaned up the search results from these spammy queries such as Viagra pornography
and others hummingbird September of 2013.
It improved the relevance of a query with the content of a page instead of applying the match only to
one or more words.
The relevance was of the entire search query pigeon.
July of 2014 it was an update to improve local searches introducing the concept of territorial distance
into the algorithm mobile friendly April 2015.
It was developed to push pages optimized for accessibility by mobile devices rank brain October 2015
an artificial intelligence was implemented to understand the relationships between words and measure
the user experience Fred March of 2017.
It hit sites that favored monetization over the user experience.
There are many others such as for example the medic update of August 2008 18 which gave a boost to authoritative
sites in various vertical sectors such as the medical one.
Here is what happened at the end of April of 2012 with the arrival of the penguin update to one of my
sites with a female topic.
I would like you to note the immediate drop from one day to the next.
Going from about 3500 to 700 daily visits.