Now we will talk about a very interesting and controversial topic.
We can almost define it as a taboo negative FCO consists of a series of actions of black hat or similar
things made for the purpose of worsening the positioning of another site.
A direct competitor on search engines.
I believe it is an act of responsibility on my part not to spread too many details on these practices
which sometimes are also effective but which may have legal implications.
On the other hand I would still like to treat the subject to warn everyone of the existence of these
techniques which in most cases are performed incorrectly not causing repercussions on the positioning
of the site.
Google has implemented countermeasures in its algorithm to avoid being fooled by unscrupulous SEO experts
to list the most common activities in this field.
Just think of creation of numerous spam back links from low quality sites or with malicious anchor text
copying your content from other sites.
Removing the current back links of a competitor by persuading the sources to remove them.
Hacking with malware or D indexing the competitors site.
Now you might be wondering what can be done to prevent these activities.
First you should monitor your Google search console account to promptly take action.
If Big G notifies you about malware content or manual actions against your Web site properties then
periodically focus on monitoring of back links and keyword rankings because it is essential to discover
any significant changes such as an increase of 1000 backlogs in a month or the loss of 10 positions
on dozens of key words if you want to inform Big G to ignore some really bad quality back links because
you think they could damage your reputation.
Then there is a special tool called the disavowed tool which allows you to load a list of domains to
be excluded by specifying a reason I created on get SEO fixed dot com slash negative dash SEO a generator
tool to get a file to upload your list of exclusions to Google without worrying about the correct format
despite being essential in serious cases in 95 percent of situations in my opinion the disavow tool
should not be used because it could do more harm than good especially for beginners.
For the plagiarism topic as we have already seen you could use copy escape dot com and check who published
parts of your articles in order to request their immediate removal or send a DMCA report.
Copyright Infringement Notification to Google for local FCO.
Instead there is the problem of fake negative reviews written to damage your reputation and make you
lose positions.
You could file a report for Google and even take legal action against the authors of the false messages.
At this point we should talk about security but it would open up endless scenarios.
It is certainly important to verify that the site is always reachable for example by using the tool
that I created for this very purpose.
On get ASIO fixed dot com such uptime dash monitor some hackers on the other hand prefer to make you
believe that everything is going well but insert malicious content hidden in the pages which you will
perhaps notice in a year or maybe never another practice is the insertion of metal robots.
No index in the head section of old pages which will result in the D indexation of the entire site to
defend against attacks of this type in addition to using a firewall on the hosting WEF and other various
security measures you could periodically verify the indexing of the site by using the query search site
site named dot com you will see the total number of pages in Google's index and any content you do not
recognize.
In 2013 I did a job for a client's company Web site and I immediately realized using this research that
although it was a 10 page corporate portal in reality it had thousands of index articles investigating
in depth.
I discovered that an entire sub folder with thousands of pages full of pornographic content had been
uploaded to the server with the sole purpose of deliberately damaging the reputation of the company
compromising any FCO efforts if you were to find yourself in the same situation.
The first thing to do is to try and analyze the IP addresses in the log file and try to identify those
responsible ex employees or competitors with the help of police to then take legal action.
Considering that this is a real crime with concrete damages after this overview you know that the attack
methods are multiple and for each situation there are more or less complex solutions although it can
be a real problem when you hear victims of negative ASIO.
Very often these turned out to be the problems caused by inattentive or to aggressive campaigns conducted
by the webmaster themselves.