The term black hat derives from the western films in which there were the good people who wore a white
hat white hat while the counterpart was represented by the bad or black hat.
Nowadays this term is used to refer to hackers and other people who abuse software to gain unethical
advantages.
There is also an alternative between the two terms called grey hat.
In my opinion grey hat is always black.
Even if you don't want to admit it.
Talking about CEO Black Hat includes a series of activities which if or better when will be detected
by Google will result in penalties or D indexation of the site because they are contrary to the guidelines
in most cases black hats actions are not illegal and will not have consequences in court but only on
search engine visibility.
Now let's get some clarity immediately.
The black hat if done correctly works and also does so very well.
But the problem is another thing.
Does it make sense to violate Google's rules to have results today knowing that in the future we will
suffer more or less serious consequences although for some people it may be considered a defect.
I personally do not like shortcuts but I have my methods that I have been following for 10 years precisely
for this reason.
Doing Black Hat is not my way and certainly should not be used by legitimate businesses that own a brand
to defend.
Most of these practices are applied by aggressive affiliate marketers who aim to get traffic quickly
and then move on to a new site.
After only nine months or even earlier the most famous black hat tactics that were used effectively
until a few years ago were keyword stuffing cloaking link schemes exchanging or purchasing links duplicate
content and hidden text although it still works today.
Some tweaks are needed now because unlike in the past these methods are now easily recognizable by the
new algorithms nowadays.
The most updated techniques are discussed on Black Hat WorldCom and they have to do with negative SEIU
and the famous private blog networks PBS and that are a series of blogs belonging to a person who interlink
them with each other using various tricks to avoid being identified as a single person.
For example different IP addresses absence of footprints etc. building a network of sites based on the
authority of strong domains that have expired in the past is a quick way to have strong sites and back
links to push your money site in a very short time.
The risk of being caught is really high and it is precisely for this reason that various services were
born to sell links in these special sites created by following the best anonymized Asian practices.
Many people also use spam practices through software such as GSA search engine ranker to create various
levels or tiers of links in order to promote a money site.
In short you should understand that the creativity of black hat is really huge and new ways are always
ready to deceive the system.
But how can you defend yourself from a competitor who uses these methods.
My approach is to work on my project and try to do the best I can according to my abilities not caring
too much about who enters and who goes out in an CERP especially because these sites have a relatively
short life and I want to stay away from this world if you have no alternative.
As we have already seen.
Remember that there is the Spam report tool offered by Google to report sites that use these practices.
It means that a quality rater will view your request and if verified he will apply a manual action to
the bad site.