In 2019 we witnessed the spread of voice assistance like Google Home and Amazon Echo.
I participated in the Alexis skills program for Amazon as a developer and I must say that a thousand
users have already interacted with my interface even though it is not yet clear how this business will
evolve and we just have to wait for further developments only one thing is certain the future will have
an audio component in our lives especially thanks to these virtual assistance that are now being integrated
in our cars homes and smartphones talking about MCO.
The big difference is that vocal searches are not short but they are off the long tail type or conversational.
Now let's take a few examples about the difference between desktop and vocal searches while in front
of a P.C..
The average user looks for best pizzeria in Milan with a voice search.
People would say which pizzeria is open now.
We immediately note that the voice search is oriented to the use of questions who what where when why.
With the local intent Milan or omitting the city taking for granted the geo location of the smartphone
and with a conversation style compared to the old robot command in order to take advantage of voice
searches you can follow these three steps.
Mobile Site optimization.
Considering that virtual assistants are often used when you are not at home the most common device is
the smartphone and therefore obviously your site must be well accessible on this type of interface Google
my business.
Make sure you have a business listing on Google optimized for local searches.
Otherwise it will not be considered as a valid result for the answers of virtual assistants schema.
Dot org.
By using structured data your pages could be returned as an instant result to the users.
But we will talk more about that later.