It's no secret that espionage has always been a very hot topic especially when it comes to FCO.
And there would be so much to say around it.
First of all study what others are doing in their strategy is not wrong or negative per say but it may
have legal consequences.
In the cases of content plagiarism or unauthorized access to other people's servers as long as you do
things the right way and you limit yourself to studying the competition without being too invasive in
my opinion it is perfectly lawful and even mandatory to do it especially if you want to operate in particularly
competitive niches from an NCO point of view.
You can find out which keywords are being used by your competitors and this can be a great deal of help
because by doing so you could take advantage of their experience especially if you have just entered
a new market niche.
Consider that those who are already in the top five of an SRP surely have some element that the big
G algorithm liked and if you could replicate it on your site you could get similar positions.
But how can we actually find out what are the key words used on a competitor's web page.
Well you could read each competitor's article individually and isolate the most important keywords but
this would take a lot of time and it would not be very practical.
The alternative is to use an NCO tool that I have developed specifically for this purpose.
You can find it on w w w dot get NCO fixed dot com slash keywords dash competitors and you only need
to enter the link to each of your competitors Web pages in order to start using it.
This way you will be able to see all of the key words used on your competitors Web page within a matter
of seconds including the respective number of repetitions and the frequency of their appearances being
creative and using these keywords in very different areas can help you improve the relevance of your
web page for example.
Title tag and met a description headings web page U.R.L. article content navigation menus anchor text
and internal links external links or incoming back links.
Discovering These keywords can also be useful from an ACM search engine marketing perspective because
they can also be used in the text of advertisements or in a campaign setting to define the target audience.
Advanced keyword optimization as you may have guessed this section is dedicated to those attempts more
or less vain of advanced optimizations with particular reference to the keywords this section is mostly
dedicated to the experts within the market because these concepts are needed to face particularly competitive
SDR peace.
In fact in these cases you need to access a higher level of knowledge in SEO.
I don't know if that's your case but in my educational research when I find something valuable I always
try to reciprocate in some way.
For example by putting a like writing a comment or making a gesture to think the author speaking of
advanced optimizations I would like to focus on TAF IDF term frequency inverse document frequency which
is nothing more than a formula which allows the relevance evaluation of a word in a document with respect
to other similar documents.
Put simply the TAF measures how many times a term appears in the document.
While the IDF measures the importance of the term.
For example in a text the conjunctions that and etc. and the articles the a etc. appear many times but
their weight is much less than other key words in terms of relevance this formula has appeared in some
Google patents in the past.
And today it seems to be no longer used because we have focused on LSI keywords with semantics that
we discussed earlier at this point.
You must be wondering why I'm talking to you about information retrieval mechanisms and the question
is more than legitimate.
Now I would like to introduce you to a much more technical essay a world with mathematical formulas
and technicalities compared to what is proposed in the various blogs until the arrival of the hummingbird
update in 2013 many CEOs applied the so-called keyword stuffing meaning that they inserted the main
keywords in various parts of the document even in an unnatural way in order to obtain a keyword density
of 4 to 10 percent.
Thus increasing the relevance of the content unlike the concept of keyword stuffing.
We now talk about keyword provenance and keyword proximity.
The keyword prominence is the practice of inserting the most important keywords at the beginning of
the title tag meta description H1 and H2 while the keyword proximity represents how close the single
words of a search query are compared to other elements within the text.
For example reading the keyword Wolfram high proximity the wall fan is ideal.
In the summer low proximity it seems useful to have a fan to cool all the walls of the House these practices
today are not only less effective compared to the past but they can also lead to penalties and loss
of ranking in the ACR piece positioning want to know what I think of all these strategies.
As with many other practices in the SCA world I believe that access is always detrimental while applying
common sense can better lead to benefits.
And it's precisely why I personally still apply some of these methods today even if I do it in a softer
manner.