After having registered more than one hundred and fifty domains in the last ten years I can say that
I found myself in front of big decisions having to make important choices before the start of each and
every project.
There were situations where I asked myself after six months if it would have been better to use another
domain.
But now I have a set of criteria that I use every time in order to avoid biting my nails when it is
too late.
How to Choose the domain extension.
Not everyone knows that in the 70s already the Internet Protocol or IP addressing system was used.
However it soon became clear that it was not easy to remember all those numbers.
And this problem became even more obvious with the advent of email precisely for this reason.
In 1984 the domain name system was born which is a system that allows you to avoid using IP addresses
by using a readable name that automatically resolves the numerical value since that day onward.
This system has been a huge success and today we have over 20 million registered domains.
Just to give an example.
Instead of connecting to port 443 3 of 1 7 eight point thirty two point one three six point two to three.
Simply visit the get FCO fixed dot com address which among other things is easier to remember ICANN
the Internet Corporation for Assigned Names and Numbers defines various types of top level domains or
extensions CCL D top level domain country code national extensions such as Dot U.S. study done by far
and for Italy dot I.T. GTL D generic top level domains.
These are the most famous extensions like dot com dot net and dot info.
Let's get to the bottom of the question which extension should be chosen for SEO purposes in order to
be pushed in the ACR piece.
Rule number one country.
Who is the site aimed at.
If you have an exclusively Italian public then I would use a dot.
If it is French adopt a far instead.
If it is International I would use a dot com.
Rule number two if you don't have a brand.
Consider an exact match domain.
For example if you deal with recycled paper try registering recycled paper dot com.
If instead your company is called Get FCO fix and you deal with SEO tools then you can register get
SEO fixed dot com and optimize for the keyword SEO tools.
Even if this keyword is not included in the domain name rule number three.
Pay attention to the trademarks of others.
Do a research on EU IPO and USPTO whose trademark database in order to verify that your domain does
not contain the names of other people's brands.
Otherwise it may be d allocated or you could be subjected to a lawsuit promoted by the interested party.
And what if the domain is already taken more and more people are registering domains every year.
And obviously we are heading towards saturation given the fact that our vocabulary is not infinite.
Precisely for this reason it is increasingly common to find that someone else is using a domain that
we would like to use and perhaps they are willing to sell it for several thousand dollars without any
apparently valid reason.
This is a very common situation but fortunately we have counter measures available in order to deal
with such situations one use the hyphen for example get Ezio fixed stock com will become get dash as
the Fix dot com but always be careful not to infringe the brands of others to change extension.
If the dot com has taken tri dot net or dot org three finally consider adding 24 info or other short
terms for example get SEO fixed dot com will become get SEO fix 24 dot com I created a special tool
on w w w dot get SEO fixed dot com slash domain dash search in order to verify instantly if the domain
you are interested in is available for registration you'll also find some alternatives and a helpful
tool in order to proceed with a purchase at the best registrar when you register a domain you are obviously
responsible for it and you accept a contract by which you become the owner your personal data including
email address telephone number name surname and residential address will be sent to the registrar company
and even if data will not be entirely public it will definitely be stored.
Remember that upon the expiration date of the domain despite the various reminders that the hosting
company will send you if you forget to proceed with a renewal you could risk losing it as someone else
can legally register it and thus use it indefinitely after placing the order.
You will have to wait a few hours for the DNS propagation after which the domain will be officially
registered and it will become accessible to the public.
Finally despite the great marketing behind the new extensions dot club dot Uno dot online etc. In my
opinion these are just hype and unless you are launching a particularly social project or you have a
specific idea I don't recommend using these especially if you plan to do SEO campaigns EMT update.
Was it really effective.
Not everyone knows that at the end of 2012 Google released the EMT exact match domain update before
that owning a domain containing a specific keyword provided a considerable competitive advantage within
the end result of appearing in excellent positions for a given online search without too many FCO interventions
I have several examples of my sites which at the time with only five pages of content got even 400 visits
per day.
After just a few months of life it was actually an unfair advantage and very abused by the various marketers
at the time who managed to rank four interesting terms while using sites with little content.
The situation has now changed although there is in my opinion a minimum advantage in the use of EMT
domains.
Today it is increasingly difficult to find available ones because among investors agencies and domains
the number of domains available for registration has now been considerably reduced.
For example for the SRP of glass bottles the glass bottle dot.com site has a competitive advantage over
its naturalist dot.com competitor.
Obviously many other factors that can invalidate this small advantage come into play which is why nowadays
many companies aim to do SCA with their own brand without thinking about the use of keywords in the
Web site's domain.