With the advent of rank brain it's machine learning that's working on the algorithm now offering an
excellent user experience you X is definitely important for SEO purposes.
Also don't forget that search engines want to offer the best results to your audience.
And if these people are not satisfied with the experience they will certainly not come back and this
will put the search engine business down precisely for this reason.
Google Bing and all the other search engines do their best in order to satisfy their visitors and therefore
the user experience has become one of their most important goals to pursue simply.
We can say that Unix is a person's experience while browsing the web site or a specific web page in
order to improve satisfaction we must offer a clear and engaging path to all of our visitors.
The same applies for search engines as they try to understand the contents of our Web site in order
to decide if and when to present them to users from this basic concept.
A synergy is born between the user experience and SEO and it is based on many elements such as titles
already from the title tag and from the headings H1 and H2.
The user must immediately understand the topics described in order to browse the web page navigation
a Web site that has a well organized menu is easily navigable by both users and search engine bots speed.
If a web page loads quickly the user is inclined to stay on the Web site.
Otherwise the frustration of waiting could lead him to pursue his search for the same content elsewhere
most likely on a competitor's web page mobile.
Having a web site that is not properly accessible or terribly slow on a smartphone could lead to SRO
problems technology.
If for example you use flash elements there may be incompatibilities with smartphone viewing in order
to make the content of your Web site understandable to the human eye.
Remember to use legible fonts I suggest at least 16 packs and use spaces in order to adequately align
the various sections or paragraphs with each other.
There are many other elements which definitely make the navigation more enjoyable such as the use of
meaningful images engaging quizzes.
Links to internal resources tool tips with explanations and many many other creative elements.
On the other hand there are practices that certainly worsen the user experience including the excessive
use of pop ups and interstitial As for marketing purposes or the use of links too close to each other
which makes it difficult to tap on the desired resources especially on mobile devices.