Going straight to the point the breadcrumbs are navigational aids because they show the hierarchy of
the website's pages to the user.
In other words this element helps avoiding the loss of the visitor by allowing them to find orientation
within the website and thus improving the user experience as I already said.
This discourse is not only valid for human users but also for search engines.
Therefore the breadcrumbs are of great help for indexing and for understanding how the Web site is organized
the concept of breadcrumbs derives from the famous fairy tale of Hansel and Gretel by the Grimm brothers
in which the two protagonists of the fairy tale used the trick of creating a road trace with breadcrumbs
in order to find their way home when they were in the forest.
In our specific case a breadcrumb is a text path with anchor text and links generally placed at the
top of the page and implemented using structured data through micro data or Jason L. D.
It is considered by Google because it is shown in ACR piece inside the snippets you are L section of
your Web site.
As mentioned above the function is hierarchical but there are some cases in which breadcrumbs are used
for attributes such as the color or sizes of clothes.
In an e-commerce store here are some incorrect uses of breadcrumbs which I noticed on my student sites
multiple categories showing different categories for the same page can be confusing and even harmful
multiple lines.
We should try to show the path in a single line except for mobile versions.
Otherwise it takes up literally too much space keyword stuffing anchor text must not be over optimized
by continually Reaper posing the same an identical keyword in an extremely unnatural way.