Few people know that one of the easiest methods to give search engines guidance on the topics of their
articles is the use of some special signals which are often little used because in my opinion they are
completely misunderstood by those who are approaching SC O.
In addition to breadcrumbs which we have already talked about before inserting other internal links
in a web page definitely improves the user experience because it returns and highlights a content directly
related to the current web page based on the number of links used in the layout.
It will be easy to understand which are the most important pages of the Web site.
Having an internal linking strategy certainly plays a significant role in improving the FCO of an entire
Web site.
But what do you need to know in order to correctly use internal links content related connections by
following internal links.
Google bot scans the pages of the Web site in order to determine importance relevance and connections
between the content link value.
This depends on the position within the page.
The more it is visible the more powerful it is.
We must also consider how many other links are present on the web page.
The less the better the back links is no and the quality of the web page should also be considered.
Usually the home page has quite a few of them and that's why the internal links on this page have the
best effect an ideal internal linking structure should have the most important content link for many
web pages and at the same time relevant pages should be linked to each other.
I realize that it may seem a bit too theoretical.
So let's try out a practical example.
A women's dyed Web site could have the home page containing a link to a guide page that shows all the
various types of diets within which there may be references to the article.
Top three foods during pregnancy.
On the other hand putting a link to this article directly on the home page would be a waste unless it
is part of the latest posts section.
So where should the internal links be inserted the menu or nav bar.
This should only contain the categories or really fundamental pages because this element will be present
throughout the website and will give a very high relevance and importance to the internal contents side
column.
The related articles the most popular or most commented ones can be inserted in the sidebar with thumbnails
or small preview images body links can make sense even within the text of the article.
If they add value to the topic when it cannot be treated in the current article due to space or relevance
issues.
Remember that the number of links also depends on the website type an e commerce by its nature will
obviously contain more links than a blog landing page.
On the other hand as I have verified several times on some of my students Web sites it is absolutely
necessary to eliminate the credits to the themes author's links.
If the license allows it and to the links to the tag archives authors and all other pages except for
some special cases because they do not contain useful content for visitors or for the search engines.
So far I have talked about when and where to insert a link.
But how about doing it the right way.
We have already analyzed the concept of link value.
If you must show a link that leads to a useless page for search engines such as for example a log in
page you should use the no follow tag in order to signal its low importance the diatribe on the do follow
no follow speech is still very hot and many believe they are now outdated tags.
But personally I continue to take them into consideration and later I will also explain why the second
component of a link is the anchor text meaning the clickable text.
Be very careful not to abuse it by using specifically optimized keywords because this type of over optimization
has been the subject of specific Google updates like Penguin and the risk of being penalized for these
practices is still high.
Use common sense and use anchor text with keywords that makes sense in your context without pushing
too much on optimization.
If we refer to a link in the articles body my suggestion is to use a sentence of at least four words.