We're starting to understand the terminology the U.R.L. Uniform Resource Locator is the address of an
internet resource and it is composed of some fundamental parts that are not always present all at the
same time protocol.
For example H TTP s host or domain for example get MCO fixed dot com path log in parameters.
Question mark.
Access equals true talking about OCO.
The web page address is one of the first things the user notes when he is about to choose which result
to click on on a Google Web page therefore the choice of the U.R.L. will affect the click through rate
C TR and consequently the number of visitors that the website will have at the structure level.
As mentioned in the previous chapters I am a fan of sci lowing and therefore I often like to insert
the keyword of categories.
Also in the U R L for example I would use dot com slash foo dash pregnancy slash recipes instead of
dot com slash recipes this approach makes sense for an e commerce with various products more for a blog
which deals with some very specific topics but if you have a news website The situation can change.
For example working on Google News you probably know already that most traffic comes from recent news
and is important to highlight the date precisely for this reason many newspapers have a structure like
this site dot com slash 2020 slash 0 4 slash 21 slash title which is very good for the above mentioned
purposes applying the same scheme to a blog or to an e commerce would be counterproductive instead another
structure that I have used a lot in the past is the short U.R.L. by omitting the categories I went directly
to the article for example site dot.com slash title but I preserved the organization in categories through
the breadcrumbs directly in the HDMI code having seen some various structures I would like to give you
some hints and suggestions for a quick you are real optimization relevant key word if it is not in the
domain at least put it in the web page by using dashes the dash not the underscore instead of spaces
avoid stop words or articles and conjunctions in order to reduce the length.
For example I prefer to use dot com slash monitor dash site instead of dot com slash monitor dash the
dash site length the user does not like to read a very long U.R.L. and this is why we prefer short domains.
Consider also that Google truncate the URL after 512 pixels by inserting dots parameters.
I have always hated parameters and I preferred to use the mod rewrite which is an Apache module for
U.R.L. rewriting as an example instead of dot com slash question Mark P equals pregnancy it is preferable
to use dot com slash pregnancy absolute links in order to avoid the disaster caused by incorrect relative
links I suggested using absolute links such as a a h ref equals H TTP start w w w dot get SEO fix slash
monitor dash site instead of a traffic monitor dash site.