Don't get me wrong because I hate trivializing but in this section I would just like to give you some
fundamental indications on doing FCO for the main platforms given the fact that for an in-depth discussion
each suggestion alone would probably deserve an entire book for e-commerce platforms one of the most
use scripts is certainly Magneto and although it requires a minimum configuration in order to improve
its index ability it is probably the most friendly among the free solutions.
Let's see what we need to pay attention to.
For FCO purposes duplicate content.
Speaking of online stores it is normal to have hundreds if not thousands of product pages.
Therefore the risk of having duplicate content is considerable.
That's why it is a good practice to activate the option canonical link meta tags for categories and
products in order to assign a single official version to each web page.
This avoids the generation of duplicate content and consequent potential penalties due to sorting filters
irrelevant variants or page nation site map for an e-commerce Web site with many pages.
The other fundamental point is the use of a dynamically generated site map through a special extension
such as dynamic HDMI offsite map for Magneto to for example U.R.L..
Another good thing to do is to have an FCO friendly U.R.L. by activating the used web server rewrites
option in the configuration section title and description in order to rank each individual product or
category.
You will have to manually enter unique texts in the catalog section for each item.
The same applies to image files which should contain a relevant name.
For example sunglasses Cartier dot JPEG instead of image dash 7 3 6 4 dot JPEG from the panel.
You should also assign a relevant old alternative text tag such as brand the cagey sunglasses speed
having fast pages will not only influence the number of visitors who see your product but will also
allow you to improve the sales conversion and will certainly offer a more positive user experience my
first recommendation in order to achieve this goal is to activate the cash management option and the
second is to merge the CSX and J.S. files in the panel configuration developers.
These are quite delicate practices and it is mandatory to check that they don't cause conflicts or problems
inside the website.
On the other hand if we talk about blogs the most use platform is surely Wordpress and there are a myriad
of optimizations for the CNS content management system.
Let's see the most useful ones.
You are all the structure of the perma links should usually be changed from dot com slash Question Mark
P equals 3 1 3 2 dot com slash article dash title by entering slash percent post name percent slash
in settings perma links or if you want to use a silo ing structure you will need to use slash percent
category percent slash.
Percent post name percent slash SEO plugin.
I suggest installing Yost as he 0 because it allows you to auto generate an updated site map and to
define the title tags and method descriptions for each post in an extremely simple manner cache.
I've been using comet cash X Zen cash for years because it is a relatively light but effective plugin.
In order to serve the user a previously safe version of the content without having to make database
queries all the time to serve the same page.
Content index by using the TSC.
Table of Contents at the beginning of an article the user can benefit from a quick preview of the content
furthermore Google may already include links to the internal sections of the web page in the search
results thus increasing the visibility of your content in the SRP compared to the web pages of your
competitors.
You can achieve this by using a free plugin like table of contents plus rich snippets if you proposed
product reviews publish recipes or have content that can be represented with a schema dot org micro
data.
Then you should use a plugin such as WP product review to get rich snippets and Google results increasing
the visibility of your page.
Publication dates if your site benefits from the time.
For example financial news then it is optimal to show the date in the snippet.
On the contrary if you propose evergreen content which you will never update it could be counterproductive.
Given that people do not like to read old content such as for example that published five years ago
to show or hide the day you can use that date in snippet preview option in the content types tab of
used SEO heavy plugins avoid having 20 or 30 plugins activated because they slow down the Web site without
providing other benefits and you probably don't even need them.
You can find out what they are by using the query monitor plugin which shows you how long the queries
on the database take in order to identify bottlenecks.
Another useful tip is avoid having all plugins loaded on all pages for example.
It makes no sense for the user to download the style sheets or J S dependencies of an email sending
plugin.
If this form is not present on the web page in order to choose which plugins to disable in specific
pages or posts use the plugin organizer Drupal and Joomla can also be used for company sites while for
e-commerce.
There is a strong growth in Shopify and press to shop.
Let's not forget about the extremely high performance solutions in terms of loading speed.
Based on no J.S. like a ghost and Keystone J.S. the concepts reported so far apply to all platforms
even those that have been developed recently.
In my experience however I would stick to those that have been tested and developed for years now and
also have a strong supporting community with myriads of plugins or extensions to integrate those feature
which otherwise would be quite expensive to develop from scratch.
In my case since the 2.0 version was launched in 2006 I used WordPress a lot.
Currently it's gone beyond 5.0 with significant changes especially in terms of features and free plugins
availability which allow us to achieve anything we want in 90 percent of the cases in which I am required
to work on Wordpress.
I can easily find a plugin that offers a ready and free solution.
It may need to be adapted further on but it certainly avoids having to spend hundreds or thousands of
dollars on custom development by hiring an external developer.