It will seem obvious but not all content on the site is of the same type.
Because they respond to different purposes.
Each page must have a purpose which can vary from sharing on the social network to signing up for a
newsletter up to filling out a quote request and so on.
From this point of view just waiting or hoping will not be enough.
In order to convince the user to do one of these actions just because our Web site looks nice we will
clearly need to do some very specific interventions aiming to persuade the user to do even one of these
actions.
In addition to the web pages layout and all the marketing concepts that make up its conversion optimization
we can create a text that is engaging and forces a user to do a precise action on a psychological level.
When I address this issue I apply some principles taken from the book influence the psychology of persuasion
by Robert Karl Dini which can be summarized as follows reciprocity when someone offers us something
we feel compelled to reciprocate the lead magnets for example enter your email address and receive a
free gift.
Meet this principle.
Social proof in making decisions we often rely on what others do.
E commerce reviews are a great example of what social proof is the clear abuse of this method is false
opinions authority.
The best example of what is meant by authority is the esteem generally held towards doctors or lawyers.
If an expert writes something in an article it is often taken for granted even if the user has not verified
it at all.
Scarcity given the fact that human beings value resources that are few or rare.
The example that comes to mind is the e-commerce slogan last 20 pieces or 20 pieces left sympathy.
We like to listen and spend time with those who seem nice to us and that is why we often come back to
read the blog of her favorite designer for example commitment.
It is the classic example of the so-called up sell when we have already purchased a product and we immediately
get another offer to purchase an accessory.
These are just a few examples to apply to your Web site.
But creativity is boundless and you can think of other ways to help you write more persuasive and conversation
oriented texts.
It is not difficult to understand that in Google's search results the public's attention immediately
goes to the title of each result and it is precisely for this reason that we should ensure that we distinguish
ourselves from all of our competitors in order to attract the greatest number of visitors if your article
is wonderful.
But the title is cold or mediocre.
You will not succeed.
So take a few minutes to think about a good title an effective headline that attracts attention stimulates
curiosity how to grow an orchid in 15 minutes a week includes the benefit of the product or service
create an info graphic in three minutes contains a question.
How can I walk the dog in crowded places.
Works as a definitive resource Complete Guide to vegan cuisine in 2020 includes the main keyword at
the beginning.
Electronic invoice The Complete Guide has the title case format tricks for growing orchids at home instead
of tricks for growing orchids at home without capitalization for tricks lovers and in order to increase
s.t. are the title should include odd numbers brackets symbols obtained with the H2 AML code and current
year I realize that it is not simple but I suggest referring to newspapers magazines or directly to
other competitors in the search engine results pages or SDR PS in order to find interesting ideas to
use in your own title.