Speaking of writing tools we think about the classic Microsoft Word Google Docs or WordPress editor
but be careful.
I often notice formatting errors due to the fact that by copying a text from microsoft word directly
into an editor such as WordPress you could paste different formatted values such as apostrophes invisible
paragraphs and other elements that ruin the content layout.
In this specific case I always suggest to check that the paste operation produces a text that is perfectly
faithful to the original one.
If you find issues you can use a neutral intermediate editor like notepad plus plus in order to remove
all the rules formats present in complex software such as MS Word and now let's see exactly what I mean
by defining an NCO friendly text structure a keywords.
First of all you will have to search for the main keyword maybe a medium tail keyword on which to focus
the entire article by using the tools and methods already described in the previous chapters.
You should enter the previous keywords that you have identified and strategic positions of the text
in the title.
The first paragraph subtitles like H2 or H3 the U.R.L. avoiding stop words like articles and conjunctions
and the tag title and method description let's be clear about one thing.
I'm not saying that you have to do keyword stuffing and over optimize these elements but you will simply
have to try and make the keywords appear when and if it makes sense in these positions.
Maybe not the same one but variance synonyms or LSI keywords be images.
At this point you could insert a particularly relevant image for the article immediately after the title.
Making sure that it does not take up too much space especially on mobile devices because the user would
be forced to scroll down the page just to see even the first line of the post you will be able to insert
other images throughout the rest of the article but pay particular attention to the following elements
alt text enter a description of the image for example summer garden orchid file name.
Rename the file with a particularly relevant name for example garden dash orchid dumping PMG dimension
compress the file size in order to speed up the loading of your web page see internal links or external
links the links his value flows through all of the pages of your website and is divided by the number
of connection links.
If we want to push a few pages we need to point several links to there you are ls to do this we have
two possibilities internal links within the text of an article I insert a hypertext link leading to
another relevant article with an anchor text containing one or more topic related keywords but without
forcing the optimization external links our site cannot cover every topic and this is why we may need
to refer to external sources.
In this case I suggest using a target equals underscore blank attribute in the link in order to open
the external article in a new tab and still keep our site open and if the resource is really useful
and authoritative we avoid using the rel equals no follow because it would be counterproductive D readability.
Consider that nowadays the user experience has an enormous value within the Google algorithm.
We should keep some important tricks in mind font for good readability.
I suggest a font size of at least 16 packs and a sensor font without extending features called serif.
At the end of strokes as in the case of open sends Lado or rubato subtitles to age 3 and each 4 headlines
are important for detaching and separating the various sections of the article and help the visitor
with orientation spaces.
It is important to let the reader breathe between paragraphs images or other elements paragraphs the
tag P. slash P. encloses the paragraphs and with C Ss rules you can also define which margins to apply
margin.
Colon asterisk p x in addition to the vertical distance between lines of text line dash height colon
asterisk P X in order to facilitate reading.
Try to write a maximum of two to three lines per paragraph colors.
It is a good idea to use underlined text or change the color of clickable words such as the hypertext
links emphasis the bold or italics can help you emphasize certain parts of the text which are considered
particularly important attention a text must keep the user's attention and this is why you will have
to either hire copywriters or take the time to learn the art of writing for the World Wide Web.
To all these elements you can add your creativity in order to offer an engaging content for readers
aiming to offer a truly satisfying user experience.