Going straight to the point.
The approach of doing FCO actions on our pages modifying code and other elements falls completely under
our control and forms of the so-called on page FCO which differs from off page FCO which includes back
links and other topics which we can only partially influence.
In a nutshell the title tag inserted in the head section of the page is basically the title present
in the SDR piece search engine results pages for each result and de plays a fundamental role in attracting
the users attention given the fact that it determines the first impression.
Furthermore the title will appear in the browser tabs header and it will be automatically shown in the
preview of the shared post on the social networks Twitter Facebook etc. Even if it is possible to edit
it with other specific meta tags Meadow name equals Twitter title content equals or met a property O.G.
title the content equals a good title has the following characteristics.
It stopped all uppercase.
It is never over optimized repeating a keyword over and over again.
It is unique throughout the site.
There should be no pages sharing the same title tag the main keyword must be inserted towards the beginning
of the title.
It contains the brand name only if it is important in an EMT exact match domain.
It could be useless and it would only occupy space take advantage of only available length.
But don't go any further.
If you love tweaks you can try entering parentheses or symbols in order to get the user's attention.
Talking about the structure instead I generally use the following main keyword dash secondary keyword.
Vertical dash brand for example title as SEO tools.
Dash on page analysis vertical dash get SEO fix slash title at this point.
You were wondering if there is a length limit given the fact that the space in the snippet is limited
for a desktop results.
The maximum length displayed is 70 characters while for mobile devices it is seventy eight characters
actually talking about characters is not correct because in reality the width is based on pixels and
some characters like W occupy much more space than a T.
But we often refer to characters instead of pixels now which link to should you choose in terms of our.
I return on investment if you notice from your reports that a site performs much better on mobile.
You could choose to optimize it for these devices and at the cost of affecting the desktop results.
You could take advantage of the seventy eight characters length in my opinion.
Considering that these limits are constantly changing as it has already happened in the past and as
it will probably happen in the future it makes sense to opt for a middle ground.
Personally I try to stay within the 60 characters limit so is the title tag fundamental.
I would say yes even if sometimes I hear phrases like the following title tag is useless because Google
shows what it wants.
Although the title tag should always be used it may happen that Google decides not to show it and create
its own.
In my experience this has happened in some cases of over optimization of keywords or when the query
term was not very relevant with a title text meta description.
Not everyone knows that the method description inserted in the head section of the page is not an HMO
element but a simple attribute consisting of a pages brief summary which anticipates the user with the
content to be read by clicking that result if the title element was used in the title tag an attribute
should be used for the description made a name equals description content equals sample summary.
Speaking of length I generally use 160 characters even if the limit varies a lot depending on the query
term and it might reach up to 290 characters in some cases.
There has always been a strong debate on whether the method description is an NCO factor or not but
the truth beyond the Google official negative response is that this element has an enormous impact in
terms of indirect influence or the user's desire to click on an interesting result or not knowing that
the user experience is certainly considered by Google.
Then we can conclude that the meta description is also influential you will have noticed that when you
search for something the relevant keywords are shown in bold in the Met a description of the results
which is why this snippet should be optimized from the Ezio perspective as well as for copywriting.
As I have already mentioned within the title tag section remember the following.
It is not binding in some cases Google may decide to rewrite meta descriptions by itself in order to
make them more relevant to the user avoid duplicates different pages with the same description can confuse
the user.
Social networking.
It is used in the posts preview in order to analyze the meta tags easily without having to open the
web pages source code.
You can use my tool available on get SEO fixed dot com slash tools header tags essentially the header
tags are all those subtitles used in a text for better organizing the topic and making it easier for
the reader to understand it without getting lost especially in posts of 1000 or more words.
The main one is the tag each.
It may be the same or differ from the title tags text even if its function is to identify the web pages
title it is inserted directly within the content and not in the head section.
As it happens in the case of metal description and title tags then there are the tags H2 H3 age for
age 5 and age 6.
Consider as the number increases the font size will be smaller as will their importance for the search
engines the H two are like real chapters on the web page.
Increasing the number we will move on to less important subsections although all these tags play an
important role in organizing the appearance and structure of a page.
A recent advantage of using the H2 or the H3 is that in case of objects list for example the six Christmas
gifts to get for your girlfriend.
Google might consider them for the creation of featured snippets and therefore earn an additional space
in the SRP.
Here are the main features that differentiate h1 tags from the following ones.
There must be only one h1 tag for each page someone disagrees but I personally believe this is a rule
to follow the H1 font should have a larger size than the other elements.
It should be placed at the top of the page and it should contain the main keyword emphasis and other
HDMI elements.
The fact is this a few years ago talking about emphasis elements there world real diatribes about using
strong texts such strong instead of B text slash B while italics was discussed between M text slash
M and I text slash I.
The absurd thing is that both tags show exactly the same result.
But the question was whether Google had any preference on it as early as 2006.
Matt Cutts Google's head of spam search had clarified that there was no preference but speculation went
ahead and I think it will also continue in the future from my point of view.
And considering the user experience choosing one rather than the other changes nothing at all at a substantial
level.
I believe it is important to show text fragments in bold or italics because they help the reader to
dwell on important points.
The problem is that many people think to over optimize by using bold text only for the important keywords.
The result of this action is particularly artificial and it could also determine a penalty being a C
lover.
I enjoy living with a feeling of serenity that I get whenever I am on vacation and I take my mask and
flippers and I go swimming near the coast admiring the marine flora and fauna in my projects.
I always try to put bold on full sentences or at least on for words within the sentence because I believe
that seeing a single word in bold in the middle of a paragraph neither adds any value nor helps with
a reading.
There are many other elements within the HDR AML metal language for a complete overview you should know
at least the following because they are widely used in articles of Web sites U L L I element 1 slash
Ally.
Element to slash ally slash you l contains a list of elements and aims to form an unordered formatted
list a draft equals w w w.
Get FCO fixed dot com flush anchor tech slash a.
It is used for hypertext links to other web pages of a Web site or to external sources.
The target equals blank attribute will open the new IRS in another tab by keeping the current page open
table it organizes data within cells with a header thanks to JavaScript and C Ss It is also possible
to obtain the ordering by columns in real time or create tables in responsive design optimized images.
Now let's focus on image optimization.
You must know that the famous old text performs some functions visually impaired.
If someone could not see a photograph as they are visually impaired they would definitely appreciate
the access to an alternative in order to understand what the image is about description.
It is required to indicate the keywords and give information on the images content loading.
If for any reason the image could not be loaded.
An alternative text will then be shown to the user google images.
Images can provide traffic to your website if they are properly optimized.
It is quite easy to fall into the trap of over optimization for keywords.
Let us remember that we only need to provide a precise description by using different keywords within
sentences that are readable by humans.
We have seen how to optimize the image tag but there is one last operation we need to do in order to
get a really optimized image.
The compression inserting images in an article can be harmful if we aim to offer an excellent loading
speed.
But if we make sure that they are properly optimized and do not cause delays then it should not raise
any problems.
Here are the two techniques that I generally apply in order to manage the situation image file compression.
You can do it manually with a WordPress plugin by using a desktop software or with an online tool like
tiny G lazy load.
This technique allows to have the image downloaded only when the user has scrolled the content until
the image is displayed in the browser and not immediately when the pages loading.
You may be wondering if in this situation Google is able to index everything correctly.
But if you think about how page rendering works big G generally waits a few seconds and then scrolls
down to generate all the events that make up the web page.
Technically speaking the implementation is not immediate but you can use WordPress plugins like lazy
load in order to enable it in one click.
Optimized PD FS let's be clear on one thing Google has been able to read an index PD f since 2000 and
1 and this is why we often see them directly among other SRP results.
Remember that a PD F is in reality a great source of keywords with attractive content and immediately
available to read for both Google and human users when I'm dealing with projects that include PD of
files.
I apply some tricks file name use the keyword already in the file name.
For example cooking dash in dash garden dump EDF title.
Set a title with keywords with Adobe Acrobat D.C. you will find the field in file document properties.
Title description.
Set a description with keywords in Adobe Acrobat D.C. you'll find the entry and file document properties
subject compression if the file includes images try to load compressed versions in order to save space
since a 100 page PD F can occupy several megabytes if it contains various images organization use subtitles
and paragraphs in order to detach content and make the reading easier internal links try to insert a
link from your Web site to the PDA file in order to let Google find it and assign a relevant importance
do not save it as an image.
Some tools allow you to save the document into PDA format with non selectable text.
In this case search engines may have difficulties indexing your document.
I would like to point out that a PDA.
File uploaded to the server is accessible from the address site dot com slash file name dot PD F and
it is considered as any other page on the Web site.
Text to HDL ratio without complicating things too much.
You need to know that the text to HDMI ratio is simply the relationship between the code and the text
within a web page.
It also includes javascript and CSX lines belonging inline to the source code.
I reassure you right away by saying that this is not an official SEO factor.
Even Google's John Mueller confirmed it in the past.
But in my opinion it may have an indirect influence having a web page with a lot of code perhaps with
an HDMI weight higher than two hundred and seventy five k b often means increasing the load speed or
the rendering time and considering the continuous push to have faster Web sites.
This can be an indirect disadvantage basically.
You need to make sure that your text to HDL ratio is aligned with that of your competitors and other
similar websites within the industry generally.
For an e-commerce Web site the ratio is around 15 to 20 percent while for blogs we're talking about
25 to 30 percent.
Especially if we use WordPress with sophisticated themes and plugins.
Here are some of the steps to follow in order to improve the text to HDMI out ratio include C Ss and
JavaScript in external files.
Delete HDMI all comments and delete unnecessary code.
In any case remember to check the value of this ratio in your competitors is web pages because things
change considerably from niche to niche and in order to easily calculate this ratio you can use the
tool that I've inserted on get SEO fixed dot com slash tools.