Finally we have reached one of the most interesting topics namely the click through rate C tr a metric
that indicates the percentage of people who click on a result after seeing it in the SRP.
Here is an example of the average CPR from my web site in the shopping sector as reported in the Google
search console account consider that the value will be different for each SRP if a page appears in the
first ranking position.
It will be much more visible then on the seventh ranking position result and consequently it will have
a higher CPR in a particularly high number of visitors compared to the total number of searches.
Hence the need to bring results higher and higher.
But be careful this is not always the case.
There are situations where a lower result can have a higher CPR than the one above it because it may
have a more attractive copy.
Or it simply seems a more relevant result to the user.
It may not be a direct SEO factor like BAC links are but it certainly has a very strong impact in indirect
terms in order to understand the importance of safety are just know that CPR is one of the factors that
determine the quality score in paperclip campaigns but how do you improve the city are in order to have
more visitors for your content copywriting as an advertisements.
It is important to have a captivating title and description that obtain more attention.
Characters some special shapes hit more than others.
For example in your title you can use parentheses odd numbers or symbols you are L include keywords
in the U.R.L. in order to make it more relevant structure data when possible show the stars of your
reviews based on the micro data which we will discuss later because in the SRP they occupy a lot of
space and they are particularly visible references.
If you offer a local service you can include the current year or the city in order to look like updated
content and be relevant to the user optimize check.
Currently index pages and verify the city are from the appropriate section in your Google search console
account.
Remember that often it is enough to change a few words in the title tag in order to get some very important
results.
Don't forget that if your website is particularly slow to open up users might immediately go back in
the search results page to visit a competitor's web site.