In general terms the snippet is a search results shown by Google in the ACR piece.
We can talk about rich snippet when such a result has something extra.
And depending on the niche market or the content type we obtain additional data such as stars photographs
or other data for SEO.
The importance of these rich snippets is given by the fact that they attract the public's attention
and consequently they influence the CTE are of the result procuring a greater number of visitors for
the article.
How can you get them on the pages of your Web site.
Google not always but only at its discretion shows the rich snippets on the basis of the structured
data it finds on your web pages.
A special code brings additional informational value to the article According to a specific format that
follows some universal standards and can be interpreted by search engines.
Here is a short list of the types of topics that best suit the use of structured data books movies recipes
events organizations people places products offers and reviews schema.
Dot org is a project that aims to offer and promote the use of structured data schemes for web pages
and email messages.
It makes use of the so-called vocabulary available in various encoding or markup including our DFA micro
data and Jason L.D. among these three options.
The easiest way is Jason L. D javascript object notation for linked data because it is simply a javascript
code to be inserted at the bottom of a page which contains all the additional data.
It is no longer necessary to intervene on the H T AML as it happens with micro data instead and risk
to complicate the generation of the web page or interfere with the layout structure on the official
Web site.
There are several practical code examples which you can use directly with your web pages.
Adapting them to your content and immediately checking the result by using Google's structured data
test tool.