As you already know search engines assign a different weight to each back link these values determine
the trust that your website could benefit from in terms of positioning.
Here are some features that help determine the value of a link popularity.
Having links from many other Web sites is a positive sign for search engines somatic popularity.
This refers only to links coming from Web sites or Web pages that deal with similar topics.
For example a bad Web site would have wasteful links from clothing e-commerce Web sites but not from
a newspaper's Web site.
For example anchor text the visible text of the link may contain one or more thematic keywords.
Although in the past it has been an abuse technique obtaining back links with relevant anchor text is
still very important today after the penguin update.
It is recommended to also have back links with a click here.
Visit the site brand name in order to have an even more natural profile link neighborhood.
If a website has links towards spam Web sites then inserts a link to your Web site.
It will not have a particularly positive impact social signals shares on social networks do not have
a strong weight like the magic blog links but they are taken into consideration by the search engines
position a clearly visible link at the top of the page will have a higher impact than a link in the
footer link velocity.
If your new Web site gets one hundred daily back links for a week and then nothing for six months there
is something wrong.
You should try to constantly insert links over time link diversity having back links only from forums
or just from blogs is not very natural.
You should try to diversify and focus on various typologies such as directories newspapers and social
networks when I talk with my students.
I notice that they often do like Rocky.
I'm not actually talking about Stallone's movie but about my dog Rocky.
I have a three year old border collie which by nature should work 24 hours a day to gather sheep.
Actually he assists me in FCO activities.
He supports me in my work perhaps more than necessary and in my spare time I reward him with some outdoor
workout by nature.
Rocky tends to run be active and play constantly because he's a dog NCO is the opposite.
It takes time patience and we must not push more than necessary because otherwise the risk of penalised
nation is just around the corner now.
In order to evaluate a back link or a link building strategy it is enough to just consider all the points
mentioned above holistically because if treated separately they can be misleading and even incorrect.
For example having a large link popularity but from spam sites with bad link neighborhoods would actually
be counterproductive.
Now I would like to address the delicate subject of metrics or the numerical values that indicate a
Link's strength such as the trust flow TAF citation flow S.F. domain authority DEA and many many others
surely they can help speed up the work but be careful.
The crawler of these companies although powerful will never match Google's power I often find Web sites
with domain authority D.A. equal to four out of 100 simply because the bot had not yet scanned the websites
containing important back links.
In this situation the d a value is very misleading by considering it.
We could risk making the wrong choices in other situations they are instead useful for example finding
a blog with citation flow equal to forty two out of 100 but trust flow only 7 out of 100 means that
there has obviously been an excessive boost and the risk of having spam links is very high we remind
you that because of the robots stock text file we can also block these companies crawlers access by
supplying false and incomplete data in such a way that we can be underestimated by competitors who try
to study our metrics.
In my opinion the best solution is to consider various metrics in order to draw a personal conclusion
based on experience because as we have seen basing decisions exclusively on these numbers can be misleading
we're now stepping into the hot topic of natural links.
But let me explain what natural links really are because reading the various blogs it looks to be a
philosophy of life instead of just a concept a link is set to be natural when it is obtained without
direct intervention through the various link building practices performed by the SRO professionals.
Basically it is obtained in a natural or automatic way and this is the reason why these things are the
most difficult to obtain and remove precisely because they are not under our control.
These links could even be harmful to us generally natural links are recognizable because they do not
appear on sponsored or paid pages and they have no tracking parameters.
For example YouTube M. in theory.
These are the only links taken into consideration by Google within its algorithm and they weigh a lot
in determining the ranking and position of each Web site.
From my experience I fully agree that getting these links is the most effective way to push a web site
to the top of the search results but unfortunately it's not always possible.
I don't love rhetorical speeches so I would like to explain the concept for you with some practical
examples.
How many urban construction blogs exist at this moment in Italy.
I didn't do any research but probably about five I guess.
How likely is it that one of these websites notices your article on roof damage after a storm.
Probably none.
You will be more likely to receive a link from a local newspaper than from them.
On the contrary if you deal with social media marketing strategies you should know that there are hundreds
of blogs on the subject in Italy.
It will not be too difficult to get noticed and to get a link.
If your article is really useful what I'm trying to say is that in many niche markets especially in
Italy there aren't enough Web sites or enough bloggers that could notice your article and decide to
insert a link onto their Web page.
For this reason in some cases attracting natural links is certainly impossible where in others it can
happen by chance but in others yet again it is extremely difficult and therefore you should be realistic
and not even hope for it.
After this brief introduction of them I would like to remind you that natural links are not necessarily
good.
In fact in many cases they come from real spam sites which can damage your Web sites in these situations
you can notice it through a manual analysis of your back links profile.
The full list of back links can be found directly within your Google search console account at this
point.
You should kindly contact the webmaster of these Web sites in order to request the removal of the link
but if they don't do so you won't be able to do anything about it except for the extreme ratio in the
most serious cases of using the famous disavow tool for telling Google not to consider specific back
links but we'll discuss that in a specific chapter to conclude this chapter.
I would like to define outrage as the activity of getting in touch with another webmaster or manager
of the target Web site in order to get back links.
In addition to guest blogging I also use the outreach in order to get interesting back links by notifying
for example the webmaster of having broken links or offering a supplementary resource to his text plus
other more advanced practices which I explain to my students on get SEO fixed dot com slash get dash
back links.