As in the rest of the world the practice of guest blogging has been developing quite a lot in Europe
for several years now and it consists in publishing an article in another person's blog in order to
create authority and links.
This way your brand will also be visible to the audience of other Web sites thus allowing you to reach
an audience that you might not have.
The situation is win win because everyone wins.
The webmaster gets a quality article without doing anything.
You get a bank link and the audience has new content to read about in practice.
The guest post is an article with a section author box at the bottom of the article containing a quick
description about you and a bank link.
Do follow or no follow to your Web site.
Now let's talk about the procedure of inserting your post on someone else's blog during the initial
research phase.
You will need to find a list of potential target Web sites that you'd want to ask permission from in
order to insert your article to get started.
In addition to sending a message via the form available on the Web site you can contact the Web site
owner directly through their LinkedIn profile or other social networks.
Another effective method is the direct search for Web sites that accept this type of collaboration through
the following queries all in quotes.
Topic right for us.
Topic guest post topic authors and topic collaborate after having compiled a list you should not contact
anyone but make a very precise selection in terms of thematic relevance.
First of all then check the domains authority by analyzing for example the number of articles domain
age and traffic volumes using Alexa rank or SEM Rush and some SEO metrics like domain authority and
trust flow.
In short the goal is to find out if will receive a link from a legitimate quality Web site or from a
spammer that could damage our site.
I don't want to discourage you but you must know that not everyone will accept and you will have to
consider that the real opportunities will be reduced.
In a recent campaign of this time with about 20 European targets I obtained an approval rate of 70 percent
that I think is excellent.
But the variables that come into play are different market niche target type your reputation content
quality etc. In many sectors you can consider yourself lucky if you get 15 percent of approval especially
in Europe where there aren't many blogs for each market yet.
And talking about guest posts you often receive phrases like Why should I do free advertising for you.
But obviously they do not understand the meaning of this collaboration.
The most common proposal rejection cases in my experience have been the following a payment is required
in order to perceive fifty to three hundred dollars.
They do not accept guest posts because of the personal ideas not enough text quality topic not in line
with the type of audience.
No answer at all without any explanation.
The second phase has to do with contacting the target Web site by using specific forms or simple email.
I suggest writing a concise and straightforward message in order to make the interlocutor understand
that the proposed article would be a great quality at least a thousand words and unique.
You should also include a couple of lines to introduce yourself and wait for the answer within a week
I have inserted the exact texts that I use in these messages on get SEO fixed dot com slash get dash
back links.
After the initial answer if it arrives you should check how and where your back link will be inserted
with preference for hypertext links with do follow attributes.
After making an agreement for the collaboration you should visit the Web page periodically in order
to check whether any comments from the public have appeared or not.
If so you will have to respond immediately in order to give the impression of being present and to defend
the reputation of your brand personal or corporate.