Welcome to the logo design course. These are just a few of my university students
logos they designed in my classes. Many of them are now graphic designers and
creative artists. In this course you'll learn how to create beautiful, distinct,
relevant, memorable and effective logos as well.
You'll also follow along as I create this logo and branding identity for a client
and you'll create other logo designs including logos from your own sketches and creativity.
This course will benefit you by showing you what makes a logo
effective so you can create memorable, distinct and beautiful logos.
You'll learn about the brainstorming process including free writing, mind mapping,
discussing a logo design with the client, sketching with pen or pencil and paper
and sketching in Illustrator. You'll learn how to produce and use a design brief and
design contract so you and the client are on the same page and that you get paid for your work.
You'll learn how to use Adobe Illustrator and don't worry if
you've never used Illustrator before. All the essential tools and techniques to
produce quality logos and illustrations are included in this course.
As I walk you through the process of creating an effective logo, you follow along
throughout the course by creating logos yourself. You'll then learn how to find
work in logo design and how to get new clients. Finally you'll follow along in
bonus logo design techniques in Illustrator and you can then share your
work in the course discussion board for feedback from me and the other students
as you build your logo design portfolio. You might be wondering why am I
qualified to teach this course? Well I've used Illustrator at various companies
including newspapers, magazines and award-winning advertising design firms.
I've also done freelance design work for about 20 years and have worked as
managing editor of two graphic design magazines, one of which focused on
Illustrator. That's me at Photoshop World running the Illustrator brief years ago.
I've also taught logo design at the university level for about eight years.
In the next lesson we'll look at some of the best corporate logo designs and
start practicing related techniques. Don't worry if you feel overwhelmed with Illustrator at first.
We'll be going over Illustrator in detail and in depth throughout
numerous sections. You'll then learn in the subsequent lessons what makes a logo
effective and you'll have an opportunity to look at logos around your house,
apartment, workspace or outside to critique with others.
Let me know if you have any questions by posting in the discussion board and thanks again for
enrolling in this course.