So I want to do an exercise and a discussion just to appreciate how often
we see logos every single day and then just be inspired and critique various
logos that are out there. Now the average person, especially in the developed
world, sees a lot of logos per day. I took a couple of photos inside my kitchen pantry
and you could just keep taking photos as well, you know, along the street. Not just
billboards or advertisements but at places of business, at magazines, on T-shirts.
They're all over the place, you know, polo T-shirt has that Polo logo. So the ones I
took, for example, this Sun-Maid Raisins. Just a nice radial pattern, a simple
illustration and then Sun-Maid in that specific font there and so just take a
bunch of photos and upload a handful of them to the discussion board and then
just critique them. Just think about, you know, why is this logo relevant to the brand?
What about the colors? The typography? What's unique about it? So like this one
could just be a simple stroke around the Flipz and that can be hand drawn and
scanned in and then put into vector format or can be drawn even in vector format to
begin with and this McCormick Black pepper has a slight bevel,
kind of a ribbon around the lower part so that's pretty interesting.
And Arm and Hammer, another example kinda like the BMW logo of circular text on a path and then
Nesquik, kind of a, almost like a bubbly raised font that they're using and then
Campbell's Soup, kind of a classic. A drop shadow but that drop shadow is not kinda
hazy or a soft edge. It's more of a hard edge drop shadow with that cursive hand drawn text look.
Mueller's pasta. Another example. All caps with this one
but a slight curve to the text.
Same thing with Progresso Bread Crumbs.
A little ribbon and a gradient, kind of a radial gradient in the background and then I just
took a bunch of photos with myself on, you know, Ziploc.
Kodiak cakes which are
delicious pancakes. Notice the K&S on the edges, slightly larger. It has a
specific effect there.You could do that with envelope distortion
in Illustrator which we go over and then the Original, the word Original
that type on a path around the circle. Notice the typography, Very relevant and
Nature's Own. It's kind of a stroke around the edges, just to set it apart from the edge.
A kind of a monogram font for this Gatorade. It's just the G with a bolt of lightning there.
And then even cleaning products. Like in my kitchen, I found this one of the Shout
and then Olive Garden bag from the take-out bag. It's a restaurant here in the US and
Black & Decker is from a flashlight actually. An example of a well-known logo
with a simple symbol on the left hand side there. Six sides and then the
ampersand you notice is not as bold as the words Black & Decker.
Even on the bananas, the stickers then there's Chiquita banana logos. Pretty simple
but you can tell what it is.
George Foreman grill and Ajax liquid soap. Go ahead and just take photos and...
It doesn't have to be household items like my examples. It can be logos on shirts,
logos on shoes.You know, I drive a Ford Mustang. I could go take a photo of the logo,
There's a Ford logo but then there's also kind of a logo running horse
specifically for the Mustang. So have fun with that. Just, the idea is just to
notice how logos are everywhere and every business needs a logo.
Local businesses, large corporations need logos and it's just an opportunity to start
thinking critically about logos. What makes this logo effective? Right. So look
at some of the criteria we went over and apply it and post in the discussion board.
Thanks.