So what files should you send to your client? Well, I would create a folder and
you want put subfolders within that folder. So what I suggest and then just
put the vector files in one and then the raster files in the other. So the vector files,
of course, are the Illustrator files and then we'll do an EPS and SVG and then over in
raster, meaning pixel-based, if we could do a JPEG but definitely a PNG and then
I would also, say do a PDF, just so they have it. So I would do one that has all
the iterations, all the different versions of the symbol and then the
typographical logo that uses the symbol, all in one, almost a blueprint, just kind of a
master file and provide that as a Illustrator file and an EPS. So, just like
we've been doing throughout the course. Let me go back to illustrator here. You go to, let me
move this up, File Save As and save it as an Illustrator file. I have a folder called
Fuson Enterprises and then you could just say, call this like, master list of logos or
whatever you want and then Illustrator. You save it as that. You also go back and go File, Save As
again, save it EPS so they have that, and then also SVG. The reasoning is that if they
don't have illustrator, it's going be difficult for them to open an ai file.
EPS is among other vector software programs and then SVG is another
common vector based file format. So save all those and then if you want, you could
also save these individually. So you could just copy this. Copy, File New and you could
have a custom size if you want or Letter. It doesn't really matter because if you
remember, if you zoom in, they're not going to pixelate. We can just keep zooming in
and out, they're not pixelating. So when they actually use this, if they were using this in a web
banner ad, they can make it smaller. If they were using it in a billboard ad, they can
make it larger. It's not going to pixelate. So they could place that into InDesign
for example, and put it in a large format poster or billboard
or they could place it in Photoshop for a web banner ad or some kind of branding on a
mobile device and it won't pixelate. So I would save all those and then as far as
the raster, it gets a little bit more complicated. I think I need to provide a
little bit more information on the raster version. Now you could just
provide an overall just blueprint, you know, a master list of all these in a
raster format. One way to save this raster format is if you go to File and then
Save for Web and then over here, we've got the Options here,
612 pixels, 792 pixels, same as original. It's a little bit small. So that would be
fine for, like a web banner ad for the most part, but it's better to make it large.
You can always make it smaller in Photoshop or other raster image editing programs.
But if you make it larger in those programs, it's going to pixelate.
So, let's make it much larger. I'm going to make this 4000 x 5176. So it's making it a huge file.
650 3.59% larger, alright. Got PNG, that's good and then hit Save
at the bottom. Now I did this earlier. I'm going to save over this one, symbol-logo
and that's going to be all of them, Click Yes and now in Photoshop, if I go to File, Open and open
that one we just saved, the PNG, We're only at 8.33%. So if I zoom in, now I'm at 24.2%.
Zoom in again.
33.33%, 50%. It hasn't pixelated yet, right,
66.7%. Now we're at a 100%. This is a large file. You can tell. If I
go to Image, Image Size, we've got 4000 x 5176 and if I go closer,
it will start to Pixelate, and that's just the view, I'm not actually resizing it.
But that's the difference between raster and vector. The reason we provide raster
images is just for convenience in case they're using it on a
page and I would actually save each of these separately. You could save an
overall version but just copy and paste one of these into its own file, or you can
go back to illustrator. You know, you just take this, this one up here. File, New, Edit, Paste
and then just save that version, just Save for Web. And the reason we do
that, it's just convenient for the client. They can then use that in mobile devices,
other mediums which require raster images. Like a web page can't embed an
Illustrator file, but it can embed a JPG or PNG. Now we do need to talk about file
formats. So when you're in Illustrator and you're saving something. Go to
File and then Document Color Mode, make sure that says CMYK. The reason is if you're
using an Illustrator file, you're placing it into InDesign document to put into a magazine ad,
it needs to be in CMYK as most printers are going to require that.
Some it doesn't matter but best practices is to save it as CMYK. Now if you're over in
Photoshop and you're saving it as a raster image, you go to Save As, PNG. PNG will not save in
CMYK because it is meant for the screen. It's meant for web design for example.
So if you go to Image, Mode in Photoshop, we've got RGB right there. If I go to
CMYK, right, give this a different color. File, Save As. Now I can't
save it as a PNG. It's not available on the Save As tab. I could save it as a JPG.
So you can provide a RGB and CMYK version of the JPG just for screen and print but
the PNG, which is lossless, it's not going to have JPG artifacting like some photos
will if you save it as too low of a quality. PNG won't have a CMYK format.
So another way to save the raster version. I showed you, OK, one just to review, real quick
because this might be alot of info. Remember File, Save for Web, that's for the raster.
That's pixel-based. That's for web, just for convenience giving them a version of it
that's raster image. So JPG, PNG, you want to give them both versions if you want.
Now Illustrator files. Obviously, give them that and also the EPS, SVG but to save the raster,
we already went over the Save for Web. There's another way I'll show you real quick.
If you just go to File, New and make a large 300 PPI (pixels per inch) for
print and let's just say, 4000 x 3000 pixels, so super large file, relatively
large and then click OK.
So we've got our workspace here. Then you just go to File, Place and you want to
find the Illustrator file.
You don't want to place, you know another PSD file there. We're wanting to
take that Illustrator file, the vector version and then place it into a raster
version. So I'm going to hit OK and you can click and drag the edge and hold SHIFT for the right
proportion. But this is just all of them put together. But if we make it very very
large, it's not going to pixelate, alright. It's still in kind of vector mode right now but
then once we hit Enter or Return on the MAC, then if we zoom in,
you'll eventually see it pixelates. You see the pixels that it's based on. That's
because it's a raster image. So here's a 100% view, and then you can zoom out.
You can make it smaller, it won't pixelate, right.
Photoshop resamples pretty well when it's making it smaller but if you make it larger than the
original it'll start to pixelate.
So that's two ways to make the raster image. Either File, Save for Web in Illustrator or just
place it into a file or you can copy and paste it, that's a third way to take a
element from Illustrator. Say you just wanted the symbol here. Edit, Copy and then you
can go to File, New. File, New in Photoshop and then make it US Paper, Edit, Paste, Pixels is what we want for
this. And then we can make it larger. It's not going to pixelate. So just hit Enter and now
we've got just the symbol logo.
So it's at 16.7% zoom right now, so we can zoom in a bit and it's not going to pixelate until we
get past 100%. Then you'll start to see the pixels. So quick review.
File, Save for web in Illustrator or in Photoshop, Edit, Paste or File, Place.
You know copying and pasting from Illustrator or placing from Illustrator are three
different ways to convert it to a raster image, PNG or JPG. But of course we
also want to include the Illustrator file, other vector versions as well such as the
SVG and the EPS version, and I would suggest also doing a PDF. So File, Save As,
and you save it as a PDF here, just for convenience so they have a quick
reference to what they look like so they don't have to open up Illustrator or another
vector editing program to open up the EPS. So once you have that you, just right
click over it and this is a different folder. If you're on a PC, right click over it,
Sent to, Compressed (zipped folder). That will create a zipped folder,
and if you're on the MAC, you can just CTRL Click it and go to Compress and it will
create a new file that will compress those files. Then you can, if is too large to email
obviously, you can upload it to a third party site or give it to them on some
kind of media like a flash drive. So those are the files to send to your
client. In the next lesson you'll learn about invoicing. So if they don't pay you
upon receipt. If you have a setup where they just have to pay within 30 days and
you have to send an invoice. I'll go over that, and then in the section after this,
you'll learn about finding work in logo design and finding clients. Thanks.