In this section you’ll learn even more ways to create impactful logos in
Illustrator. For example, we'll look at some case studies of negative space in
logos and then we'll go over how to actually use a couple of techniques to
create negative space in logos so that the negative and positive space work
together for a better logo. Also, we’ll be looking at custom brushes. How do you create a
custom brush in Illustrator and then use it for a logo and then outline it so
that it's not just a Stroke but you have a shape that you can change the color of.
And also using photos, not just for inspiration that actually tracing over
your photos for a stylized, a simplified logo. What are best practices, how to use
layering in a photo based logo and another helpful technique is to use
custom shapes that are already available in Photoshop and then paste it into
Illustrator as vector art and then you can customize it so it looks original of course,
or use it just as inspiration or a starting point and then you can use it as
part of a logo. This is meant to be just a couple more design techniques and methods
used in Illustrator to create really cool logos.