In this section about discussing and contracting a logo with a client, it's
all about client interaction as well as things to consider when you figure out
how much to charge for logo designs and other financial considerations.
For example, knowing your client and your audience of that client. So do your
background research. We'll be talking about that.
Doing field research. Visiting the business that you're doing a logo for
even if it's an online contract, If possible, or at least doing backup research
through the website to gain insight. Interviewing potential customers and
current customers of your client and then also having them have small group discussions
called focus groups can be helpful. It's optional for this but I think it can be fruitful.
Definitely want to have a logo design client meeting though.
We'll go through the process where a client and I talk about his logo design idea and
different ways we can create that, different color schemes to use and
that's essential whether your're meeting in a place of business like you work at an
ad agency like I used to,
or if you're a freelancer and you're just meeting at a coffee shop. Either way it's
important to get some "must haves" that they want in the logo. You know, specific colors
or types of colors, types of looks, see what kind of competitive logos are out
there and also how much to charge for logo design work. So different financial
considerations. Why you don't want to put all your prices on your website for
example, and then we'll be looking at sample logo design contracts.
Two different ways to create a contract. You can use my template and then I link to
another resource that you can use as well. Alright, let's get started. Thanks