So if you go to the additional resources in the uper right hand corner of
this lecture, you will be able to download a folder that has the PDF of this support
file as well as the InDesign file if you want to edit it in inDesign. Ideas that,
this is just a sample. It's an example. You're going to customize it for yourself and
your client. so you're going to type it out as well. I just want to show you an example. This
is not attorney's advice or anything like that. This is just an example of a
logo design contract just to give you an idea of what we use in the industry.
So in this one, you put the client's name here and if you wanted to get really
official you would say, you know, hereby referred to as the client, you know, after
this so you'd be sure to note in the contract that this person is the client
that we''re referring thoughout or you could just make it less confusing. Just put
their name throughout it and then put your name thoughout instead of client and
designer. Some people do suggest getting rid of kind of the legalese like hereto,
saying that we don't use it in everyday conversation just so it's more straight
to the point. If you or the client do not understand part of the contract, you
should not sign it of course. So there's just some tips to get started but I'm so..
Client here. Primary Contact at the client company. If it's an individual you don't need that part.
The name of the project, the date of the project that you're getting assigned and then
when is it due?
Designer name and that's your name obviously. Then you include the creative
brief.I don't have mine here. I'm going to show you an actual example next but so you'd put
your actual creative brief there from earlier and your logo design fees, all
your terms of payment. So this isn't just the flat fee what you're getting paid
or the hourly rate that you're getting paid and kind of an estimate of how many hours it
would take. You also include, are revisions included? Is one or are
two revisions included in the price? So they're able to say, OK, I want this
changed and I want this changed and there's no additional payment with that.
Or are all revisions, you know, do they cost extra? Is it an hourly rate for revisions?
What rights are transferred? That's very important. They get the copyright
preferably after you create the logo for them and they
have paid in full. So and then you can put something in there about you want to
retain the license to put it in your portfolio if they're OK with that so you
can use it in a book or you can use it on your website to show that you've done
this work for this company.
So this is just a generic guideline. You don't have to follow this but just to get an
idea. All invoices are payable within 30 days of receipt, right, so once they get
it they have 30 days to make payment whether it's through Paypal or you'll
see an invoice later in the course an example. Or are they mailing you a check or
otherwise paying you through direct deposit or somehow sending a check to
your bank, however you're doing it.
$50 service charge is payable on all overdue balances so we do 45, 60, 75 days.
That's actually pretty lenient. License or right of copyright is assigned or transferred
only once they've paid in full.
Otherwise you still have the copyright. It gives them an incentive to pay obviously the
full price and not try to commit fraud and use the logo even though they
haven't paid for all of it because that would be problematic. Default in payment.
This is just if the client just doesn't pay you. So if it's later than 90 days with
initial invoice, then they'd be responsible for the unpaid fees and legal fees.
The next thing to look at is cancellation. If this logo assignment is
cancelled, in other words, they're just like, you know what, I don't need a logo.
Well, ownership of copyright and all the artwork will still be owned by you as the
designer. Now there's a cancellation fee. So what this is, you can read through this.
I'm not going to read through this for you obviously and waste your time. I just want to give you kind of the
simplified version of it. If you work on a logo and complete the project about
halfway through, then they're still responsible for half of payment.
Or if it's an hourly rate and you know, they said that they're going to pay you $25 an hour
to create it. Regardless of how long it takes between say 10 and 15 hours,
well, if you spent eight hours already working on it then they still owe that to you.
The reason for this is, think about it. If you spend 10, 20, 30, 40 hours
working on a logo and then they just sit there and say well, I don't want a logo
after you've done all that work.
The research, the sketching, the design in Illustrator, editing it in Illustrator,
creating multiple versions of it. Well you're basically working for free, and it's a
waste of time because that time you could have used to create a logo for another
client who's paying. So that's why this is in here to just make sure that you are
paid for your time. Now if you create a hundred percent of the job meaning
you've created the entire thing and it's done, well then they're still responsible for
payment. So that's your suggested text to have in there. Modifications or amendments.
That just says if you modify the contract or amend it, then both parties have to sign and agree
to it and this is just to protect the client. The designer agrees and there's kind
of a warranty that, yes this is original work. You're not just taking someone
else's work obviously, then saying that it's your own and it's not something that's
been published. It's your own original idea, an own original logo that you're
creating. It might be inspired by things out there but you're not... the average person's
not going to confuse your logo that you're' creating with someone else's. You sign it and date it.
The contract is held accountable to the legal system of that specific country.
You put that in there. Now there's some things I didn't use that some people
might suggest to use. So you might say, this is just a minimum estimate and then
there's going to be an hourly fee. I don't like doing that
hourly fee type thing except for revisions because if you look at it from
the side of the client, you know, if you just say, well pay me $40 an hour for
this logo. How long is it going to take you? I'm not sure. So they could sit there and
work on it for weeks and weeks and cost the client a lot of money. So it's good
to give them an idea. If you do you say hourly rate, OK, you need to give them a range,
an idea of how many hours it's actually going to take. So this is going to take me
between 10 and 15 hours to make. OK, I'll pay you $30 an hour then you can
sign a contract stating that. So I don't include this in here because I'm not
saying it's just an estimate. In my actual example I say a specific cost. So you
know, this website is going to cost $1200, smaller website or this logo is going
to cost $500, $300. Revisions will cost $75 an hour. You just kind of get an idea,
depending on the city or the country. It's all going to vary. Now granted
online when you're working on third-party websites or working for
clients in other countries than where you're based. It might vary a little bit
but a lot of its kind of gotten a little bit closer, not completely but it really
depends on where the client and the designer are located in and what the average rate is there.
Now the client understands that all additions and changes in the content requested will
change. I don't put this in there because I put, there are going to be a revision in it.
Now this could refer to something different than just a revision meaning
hey, we're just going to want to change to a completely different name or a different
color scheme or different typography idea, overall look. Then that can become
problematic and then that's why you might want to put something like that in
there. Expenses. I'm not using any stock photography for the logo and neither should
anyone else. If you're tracing over your own photos, that's one thing, or you're' using
something as inspiration but the average person should not confuse your logo with
someone else's stock photo, obviously. These are illustrations. These aren't
raster files anyway. You might want a limitation of liability in there with
you know, if your client uses the logo in a way that you do not intend, that's
libelous etcetera etcetera. You get into a lot of legalese stuff in some of these
but and then.. Dispute resolution. You might want to put something in there
like, if you both disagree and it's above what small claims court costs would be,
you agree that you're not going to sue each other. You're going to have some
arbiter there, someone is going to do arbitration
on both your behalf. So you might want to put that in there. So I have one here.
Chris Fuson, Fuson Enterprises. Date. Designer, Chad Neumann. Creative brief that we went
over already so I'm going to skip right through that, and then the logo design fee. Half will be
due upon signing the contract. That's usually what I do.
Designer will complete four versions of the logo, two monogram style logos and two
typographic shape logos. One revision of each will be included in the flat rate
of and I don't really advertise my rates either but I don't advertise my
rates. I just would rather people talk to me because each project is really
different, but you'd put whatever it is there. Additional revisions can be
requested at the rate of blank per hour and then I just put this to help the client out.
Revisions will be due two weeks from the client meeting in which detailed instruction
will be given to edit the logos and copyrights transferred upon full
payment. I put this in to ease the mind of the client. If the designer fails to
complete the logos within 30 days of signing this contract, then a full refund
will be given to the client. Now if you're giving them ideas, that's one thing and
if something happened out of your control like you give them an idea that
really value there. You give them a lot of time but then you know your
computer's hard drive just crashed and you didn't back it up which wouldn't be good
because you should be backing your data up but hopefully the client would work with you.
What I'm talking about here is the designer just refuses to do the rest of
the work. Alright like the earlier example I was talking about in the previous
lesson where the designer just took half of the payment up front and then just
didn't do the work which is problematic. So this is to protect against that.
Payment, Default Payment. This is some of the stuff from earlier and then we would sign there and so on.
So you can download this in the additional resources in the upper right hand corner.
You'll get the PDF and also the InDesign files. You can edit it and customize it to your liking.
In the next lesson, I'm going to show you another
way to create a custom contract with a free resource online where you can put your
information in and it's by a really reputable design organization.
So I'll see you in the next lesson.