In this lesson you'll see a client and I discuss some ideas for his business that
he's actually launching. So a lot of times you will do some research ahead of time
looking at websites, look at their current branding, but with this example,
I'm going in just not knowing a whole lot about his company because he's just
launching it. So there are a couple more questions I ask about whether he has a
slogan or not that's going to relate to some instances if you're creating a logo
for a client who is just launching a product right away. In other examples
you're going to be able to do a lot more background research because the company
is already launched. With this example he's running the company but he wants to
kind of brand it with a company that's kind of the umbrella company over his
various ventures which include selling online retail. So after this lesson
you'll see my process of just brainstorming, writing out some ideas and then we'll go
over Illustrator and illustrator techniques and then I'll actually create a bunch of
different drafts of logos for this client and then we'll present it to him and see
which one he likes and we'll finalize it. Alright, thanks.
I'm here with Chris Feason. He also has a company where he does drop shipping, right? Online retail.
So I know nothing about what he does so that's what this meeting is for and I'm going
to create some digital identity for him or really just a logo that could be used regardless of
medium. So what's your company name that you're thinking for this?
So the current company
is under development but we do online retail so sell through a few different online
retailers and then we're also wanting to put together a website long-term ourselves,
but what I'm thinking of is putting together a logo for the parent
company which is also kind of
in process. I was thinking of Feason Enterprises as a general, like a general thing that we
could put.. It'd probably be Feason Enterprises LLC.
So it does online retail, and what are some words that you would use to describe the company ethos like..
you know, what you want to communicate to your audience and who is your audience?
That one for Feason Enterprises. I think that that would be because that would be
a parent company and again as long term there could be any number of different
operations underneath it.
I don't know that it would be industry-specific so almost more like a
firm logo which is less to go on but it's, so something, something that's
professional, that's simple, that's kind of streamlined that you know, whatever
venture was placed underneath it within the parent company could use that.
So maybe a corporate look. [Yeah, very corporate.] Professional..
So you want to project kind of a corporate professional ethos and as far as the logo relating
being able to communicate that. Do you have a slogan? [No]. So we don't have to worry about a slogan right now.
Feason Enterprises. Competitors. Are there competitors or maybe they're not a
competitor but there's someone out there that has a logo that you really like.
That doesn't mean we're going rip them off but just be inspired by or create something that's as good as that.
I mean as a business move, even if you're small or even if you haven't gotten started yet, you
still have to kind of gear up to play with the big boys so I would want to
develop a look from the bat, from off the bat that's competing with, I mean the
best out there, so Iike Amazon, Google like that quality of a brand or that quality of a logo.
Because Amazon's has, if you've noticed it, from the A to Z, like from point A to Z,
it has a subtle [a Swoosh], arrow, yeah, and it's designed well. [Yeah].
I mean, so something like that, something that, you know, so if you know because, you know, again
if you're small, you're not planning to do poorly so if you know, if you plan
on attaining that at some point, it helps to have that look from the beginning.
So corporate ones that you are inspired by is
Amazon. Google. Any other ones that you think are well designed?
I'm trying to think.
That's a good start, I mean just basically the words they don't have much...
Google literally doesn't have any other shapes in it, it's just the word. Any ideas for colors?
Again, something kind of classic professional, not anything crazy so I don't ...
Like a dark blue ...
a dark blue, black or grey, something like that, definitely not like
orange, yellow red and something. [OK, so not too bright].
Yeah, I mean as long as it conveys professionalism without, you know,
[nothing too drab]. Not a Silicon Valley-type look, you know.
Yeah, because Google's a bunch of different colors.[Right]
Amazon seems to be a good balance of professional, corporate look but
at the same time, it's a little bit bright. It's almost like a box color, almost but..
Ok, and your audience and purpose for this logo? Just to communicate
professionalism, get more people to use your service..
and I think too since the concept here is creating a brand or logo for a parent company,
it really, it's something where you'd have, you know, whatever the other thing is so,
let's say it's an on online retailer or let's say it's a restaurant or something like
that so that company is going to have its own name and its own identity. So for this
purpose you'd almost want something that's just a,
you know, almost a thumbnail-type stamp that you could put underneath it.
So that brings me to the next question as far as types of media that it should be able to be reproduced on.
Not just digital but also it needs to be simple enough, which good logos are somewhat simple but
effective and unique and they stand out.
Something that you could stamp onto something and you'd be able to tell what it is.
Yeah, yeah, even off the top of my head like even if it was using those
initials FE or something like that.
Like if there was a logo developed around just the initials, FE, Feason Enterprises and
So I'm thinking, maybe off FE itself, so if you had a strong, that isn't just a very, first draft-type thing
And I'll send you a couple of ideas I create on Adobe Illustrator.
But, you know, if you had FE, and there's a version that has actually Feason Enterprises below it,
that explains what it is, but there's also a version that only has FE.
Are you thinking something, with this, if you want to communicate even like, getting from one point to the other,
You can do, even, kind of arrows or, I'm going to brainstorm and show that part as well but..
Is there anything that you particularly ..
Like conveying purpose?
But I'll send you a bunch of ideas.
Yeah, I think that's the problem with this, since there's not a
very specific thing, it's got to be generic enough that it could apply to anything.
so, I would say overly simple but very brandable, very recognizable.
Yes, so it can't be just FE. It will be something...I'll try a couple of different effects.
Some kind of a frame effect or something like that, or font play or..
Alright I think that's enough for now. I'll create a couple versions of it
and show them. You can check them out and we'll go from there.