There are a few brainstorming techniques that various logo designers use. One of
those is using mind mapping. So basically what you want to do is put the primary idea
in the middle. So this might be the client's name and then you put kind of sub categories
and subcategories of those thoughts and related thoughts in off to the side,
in kind of a map like this.
Some people use circles or other shapes to code them out and connect them in
various ways. Other people will create more of a branch-like system.
Either way, the idea is that it's just a form of brainstorming that will give you more
ideas hopefully. Now you're not coming up with the slogan per se, you're coming up
with ideas or a theme related to the brand of the client whom you're working for.
So you might be coming up with some central theme or even just the name of
the client in the middle and then you add something to the side. For example, with this one,
Fuson Enterprises, I'm putting business to the side, convenience, online and social
media, purchasing, things like that, just to figure out what aspect of this
company and this client do I want to emphasize in the visual part later because
getting the idea down in words first can help. So mind mapping is one of those
ways that we can do that. Now another method is to use free writing.
So free writing. You might have heard this in your writing classes growing up or
recently if you're a writer, and you just write and write and write. You just free write.
You don't stop, you don't rush it but you also just don't stop. So you don't stop
don't stop to fix grammatical and punctuation mistakes. So this might be, this company is about
this and it also emphasizes this and these are their products and services
and I was thinking that we can emphasize this in their branding. You just keep
writing and writing and writing. Another method to look at is word associations.
So you're going to write out primary words and then write out related words next to them.
Words that you think of when you think of one of these other words that you're 'starting with.
So business relates to what other kind of words in your mind and the point
of all of this is that you can come up with more and better ideas when you write things down.
Coming up with more ideas through writing some ideas first is a helpful method and technique.
Thanks.