When you're brainstorming logo ideas, one technique you might want to try is using
letters as shapes. So you might have seen some famous logos, logos
where one or more of the letters are shapes. Or if it's a monogram style logo,
you have the initials formed in a specific shape, a custom shape.
So try that with yours. With mine with Fuson Enterprises, I've been trying different
looks using just the initials and turning them into different shapes.
Sometimes it's not even close to what a final result would be obviously but you're
just trying to make notes to yourself and converting these letters into
recognizable simple stylized shapes. So one tip you might wan to to try is to
adjust one letter. So you take a letter. You outline it, which I'll show you how to do in
Illustrator later in this course, pretty quickly and then you just
convert it to some kind of shape. So you add anchor points, you adjust the anchor
points, you add a shape to it and combine it with the pathfinder panels, one way to do it.
So that's one tip. Another tip is to replace one letter so instead of just
adjusting a letter you can outline the entire word and then just replace one
letter with some kind of shape that resembles the original letter.
So it could be for an I, it could be a skyscraper that's shaped like an eye or for an O, it can be
a sun or something like that and the next tip is to create a shape first and
then kind of meld it into text. So you might create a cube and then add initials on
either side of it or you might create some kind of flowing bird-like symbol
and then add some words into it so it can be an airline company or something like that.
The next tip would be use initials as shapes, so you take the initials and
instead of just taking one letter out of an entire word or just replacing a
letter, you take those initials, you take more than one letter
and then you convert them into recognizable shapes that still resemble the letters.