Another step in brainstorming and sketching logos on paper is to simplify
objects as shapes. So what do I mean by that? Well, you basically take something from a
photo or something just in your head or something you've seen and simplify it.
So you don't want to be too complicated but some kind of shape that you can use in a
logo. So the first tip is to of course make it simple. You don't want something
that's super busy. If you have a photo of a pizza, for example, if you're designing
a logo for a pizzeria, you can have a couple toppings or a couple of shapes or
whatever on there, or just a round shape that's easily recognizable as a pizza.
You just don't want to' have it super detailed where you have just dozens and dozens of
different shapes, or extra bevels and bars and drop shadow and different effects. OK.
So the next step is keep it recognizable so it doesn't need to be so
simple that you can't tell what it is. Alright. That's usually not the problem
when you make it too busy because then you can see what it is but you don't want to be
too busy. You want it to be simple enough where it's distinct and it's easily
recognizable at the same time. So it's not super busy but also not so simple
that you don't even know what it is, like you don't want to just have a square for
example, and then call that, you know, it's supposed to be a building.
It needs to have a little bit more personality to it. So that brings us to our next tip which
Stylize it. So if you're creating a logo for a financial services company and
you're creating some kind of building look or cityscape, it shouldn't just be a
rectangle. It needs to have some kind of style to it. Just brainstorm with
different angles of a building and make it maybe 3D look or a couple of shapes put
together. So hopefully those tips will help you as you brainstorm, not just the
texts, but the shapes that possibly could go with it. Thanks.