Hi everyone! Chiken here
Welcome to the bonus chapter!
In this chapter I would just like to talk a
little about my experience freelancing,
and how I manage and grew my social media accounts.
This first class will be about managing social media
as one of the best ways to find work is to grow
your social media brand, so that clients
will be able to find you more readily.
Right now I mainly use Instagram and Twitter
which is where I get most of my clients from. (Twitter)
You might have seen some posts or videos
about how to grow on social media
with tips ranging from keeping a consistent
looking feed to trying to post regularly.
And while I agree with some of those,
I heavily disagree with other.
So let me just share some of my thoughts.
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I think to grow on social media, you definitely
have to engage in the community.
The art community is a community
and a part of growing within it
is interacting with people.
Whether it be with other artists,
or replying to comments and messages.
When I was just starting out, I took part a lot
in challenges, like "draw this in your style",
or art collaborations
and that really helped me get recognised in the community, and gow.
The next thing is about having a clean feed.
I think you should definitely keep your art account
for your art only, so refrain
from posting other pictures unrelated to art.
Your account after all, is a portfolio in a sense
and you want to show only your works with no distractions.
That being said, I think you should be very open
to trying new artstyles and different aesthetics.
Keeping to a single aesthetic or
theme, like some people suggest,
is the worst thing when it comes to improving as an artist.
In my opinion.
Trying something new even if it is completely
different allows you to go outside your comfort
and really grow.
And as you improve as an artist,
people will naturally be drawn to your work more.
Next, I recommend keeping up to date on what’s new
with each platform and different trends.
Although it may seem cliche, it’s a
great way to grow and increase the traffic coming into
your account. On Instagram for example,
right now, reels are the best way to grow.
And there are always new trends and audios
that pop up that can help you bring more eyes to your art.
Or on twitter, there's different hashtags
like #PortfolioDay that you can
use to put your art out there.
Lastly, about posting regularly, unfortunately
it is quite true.
I find that we are really at the mercy of the algorithm.
And the algorithm has never really been kind to artists.
So, I do find that it favours those
who keep active on social media.
So if you have anything on hand like sketches
or work in progress it can be good to post them. Especially on twitter.
And it's good to keep active on your instagram stories,
even if it's just sharing other people's art.
That being said, mental health always comes first
and if you need to take a break, please take one.
Both social media and art can be quite tiring.
We all experience burnout and we all have different ways
of dealing with it.
In the next lesson, I will talk a little bit
about that, and how I personally get over
art blocks and burn out.
Hopefully, it can help you too!