Now, once you have somewhat of a brand plan put together, one of the easiest ways to start cannibalizing
your credibility is to align yourself with other people and organizations that are you have influence.
I pointed out earlier that you can use this tool called Spark Tauro to find people.
Now, in some niches, you're going to have some difficulty finding the right people.
So what you're going to have to do is manually start searching for them.
It's also possible you reach a saturation point where you've already identified as many people as possible
from taros.
Now it's time to broaden that even further.
So an example of that would be to go to Amazon and you just search for the category that you're looking
for in books.
And so, for example, product management, I found this individual, this individual, this organization
that recently got tons of funding.
We have this person in this person.
So all these people are potential influencers in the space of product management.
So, for example, I am known for product marketing, published several books courses on product marketing,
if I want it to go after and have clout with the bigger market, which is product management, what
I would want to do is do something like a book with this person or a webinar with this person, or I
could do a YouTube video or get on a podcast.
So Amazon authors are just one example.
Another thing that I've had success with is going on Facebook and searching for specific groups.
For example, I could look for product management groups and when I could do is I could write the individuals
that are admins in that group or moderators or what have you, founder's influential people that just
talk a lot in those groups.
And I could email them called, email them and say something like, hey, I would like to offer you
a seventy five dollars Visa gift card to give me some feedback on my products and services.
And then what you've done is you get a couple excellent things out of this.
One is you're getting market research, you're getting insights from somebody that has credibility.
But the bonus here is you're getting in their mind and there is a disproportionate.
Level of power and influence in the world where one individual might be able to influence one hundred
people, whereas any individual that he have, he or she influences, may only influence like three
people.
So by focusing on the influence or the the group admins, the authors, the course instructors, etc.,
you don't have to go after the individuals.
You just go after the influencers.
So by paying them, you're able to show off your product and then they are then able to recommend it.
Now you can go from there and build credibility.
So it might start off with you just paying them to give their feedback.
But what it might end up growing into over time is an official partnership, maybe an affiliate relationship
where they recommend your your agency, your products or services.
They get a kickback.
But the key is getting that relationship started.
And you don't start a relationship with, hey, I want to give you a commission to send people to my
YouTube channel.
It's not going to work like that.
It's more, hey, I'm going to bring something of value to you, which may just be money.
One hundred dollar card or something.
And I'm hoping you can provide value.
So maybe some advice.
Now, how you would do that is.
I would start by just using your Gmail or your outlook, OK, that's the easiest way to start with cold
emails, but as you start building lists of influencers and organizations, you're going to start importing
them into a CRM or you're just going to make a spreadsheet.
Right.
The influencer or maybe the number of followers that they have in various channels, their email address.
And if they don't have an email address, maybe just the contact form on their website, which I've
had success with that as well as you start to scale us up, it's going to become very cumbersome to
just use Gmail to kind of manually reach out to these people to try to get maybe guest spots on their
on their podcast or whatever.
Just get a meeting to show off what you sell.
Whatever the scenario is, you can scale it up by using a tool like list or email shake or reach.
There's lots of tools out there.
I happen to use them.
I find it works great.
I'm sure other ones do too.
And what you do is you import the list of all the influencers into this and then you create these email
outreach sequences.
So the first email might be like, hi, first name.
I'm John.
I'm a top four fashion blogger.
I was wondering if you'd be interested in reviewing what I have.
And I'll I'll offer you one hundred dollars for your time or.
Hey, I have a I have one hundred thousand one hundred thousand students there, mostly product managers.
I'd like to be a guest on your podcast.
Please let me know if you're interested.
So just pitch them on whatever you're trying to get and all of this can be automated.
The other thing that can be automated is the follow ups.
So the follow up might be something like, hey, I'm just wondering if you're at all interested in me
being a guest on your podcast and that can automatically go up six days later.
So this is a scalable way to reach out to these influential people in organizations and putting it on
autopilot, using a tool like.