I talked about one of my favorite ways to build a brand, and I believe it's one of the most efficient
in the long term, which is aligning yourself with key influencers and organizations and brands that
already have large audiences.
But that takes time because you need to reach out to them.
You need to negotiate.
You need to fit into their calendar, which may not happen this quarter, and maybe you'll have the
next quarter.
Takes time to build, but the payoff is huge.
Now, what most people recommend when they say develop a personal brand would be something like start
a YouTube channel, start a podcast, start creating organic content on a blog or a medium series of
articles, that sort of thing.
The problem I have with this approach is it's just very slow and that's fine.
If you're doing this part time, you have a full time job.
You don't need quick results.
Great.
Start your YouTube channel optimized for keywords.
It's organic, it works, it builds trust.
And that's how I heard of Noman Capitalis YouTube influencer that I call it that I trust that I think
is a good authority in this case.
So that's for patient people.
But it's not the fastest way to the influencer, marketing is not the fastest way.
Fastest way is video advertising.
Now, when I was running multi-million dollar brand awareness marketing, the money would go essentially
to video advertising through cinema ads, TV ads, and I can see in the Nielsen data that the brand
awareness just skyrockets after you start running videos.
I was looking at data when I worked at a startup ad based on tons of image ads, tons of video ads,
various ones.
And the ad recall was strongest for a video.
So if you want to raise your brand awareness, run video ads, and that's what this person did.
So here's another influencer who is known for Facebook advertising.
And how do I know about him from Facebook?
That's the guy.
You just took some money.
He threw it on video ads on Facebook.
And then overnight, suddenly he's an influencer in that space.
There is a heavy bias to having a bias towards this organic approach.
I find generally in the marketing world, this kind of inbound marketing people need to find you.
And a lot of that is because of the strong point of view.
The HubSpot talk, which is inbound marketing, is better yet marketing is not better.
Better in some cases better perhaps if you're patient, but you don't have a lot of money.
But when you do have some budget, the fastest way to build your personal brand is simple run video
ads.
And overnight, that's how this guy became a sensation.
And suddenly people know him as the Facebook advertising expert.
Now, I think he's a bit biased towards consumer marketing.
So I put out a book on business to business, Facebook advertising.
So perhaps I'll I'll be known for that in the future.
Let's let's wait and see.
So to raise your your personal brand quickly, you just do something like I did here, I ran a video
ad.
So this is me.
I think I'm talking about LinkedIn advertising in this video.
And I spent, what is this, 16, less than 16 dollars.
I think it's even Canadian dollars in this case, not even U.S. dollars.
So maybe twelve dollars us and I got I got twelve, almost twelve thousand impressions.
I mean, there's a million ways you can run these, but at the end of the day, you're getting views
of the video so you can optimized for clicks.
If you want people to go on your website and learn more on your YouTube channel, you could run videos
on YouTube.
If you have kind of a broader audience.
If you have a narrow audience, you run a video views campaign on LinkedIn and it just depends on your
goal.
Now, the good thing with Facebook is they have metrics to track brand performance.
They have an ad recall, which is like, are people going to remember your ad after two days?
And they the predicted, based on measures like brief surveys they send to people on Facebook cetera,
so you can optimize campaigns for ad recall, you can optimize campaigns for video views for clicks,
etc. just sort of depending on your long term plan if you're trying to retarget people.
So the goal is not just making them familiar with your name, but kind of getting them to buy something
or get a new free consultation, which you're probably going to want to do, is set up some sort of
retargeting campaign based around people that either watch the video or or click to your your landing
page or something like that.
But it does not take a lot of money to raise your brand awareness, and that's a misconception that
I need to really drill into people's minds, is that creating organic content like this or blog posts,
it's expensive, you know, whether it's your own time that you're spending on it or you're spending
some paying somebody five hundred dollars to write a blog post, that's not even as good as you could
write.
That's a lot of money here.
I have one video and after sixteen dollars I have twelve thousand impressions.
And who knows how many views here.
One hundred forty three clicks.
Two thousand three second video plays, OK?
It doesn't take a lot of money to raise your your brand awareness.